Premium raw dog food manufacturer Benyfit Natural has announced its first major brand refresh since it launched in 2014. 

Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brands core values of pet vitality, product quality and trust that pet parents have come to expect from the brand. 

The transformation comes following extensive collaboration with the Benyfit Natural community, including customer workshops, surveys and consultation with trade partners. This collective feedback helped shape the new look & feel, highlighting active pets and premium ingredients through soft illustration. 

Greg Van Praagh, Head of UK + Europe at Benyfit Natural, said: “After 10 incredible years, it was time to evolve our brand to better reflect who we are today. It highlights our ongoing commitment to the health and vitality of our customers dogs. The refresh celebrates the journey we’ve been on, maintaining what has made us special for the past decade. We’re excited for this next step in Benyfit Naturals journey and the chapters ahead.” 

The new packaging is already rolling our across stores, with recipes and ingredients remaining unchanged.

For more information visit www.benyfitnatural.co.uk