Award-winning consultancy Tillymint Marketing & PR is urging pet industry business to 'Unleash Your Potential' as its theme for PATS 2025.

The pet industry specialist, which is exhibiting for the fourth consecutive year, promises to fill its K97 stand with a mix of experiential activity, competitions and giveaways designed to engage pet businesses and demonstrate the value of effective marketing communications.

One of the highlights will be a ‘Guess the Treats in the Jar’ competition, inviting visitors to put their instincts to the test by estimating how many dog treats are inside a large clear jar displayed on the stand. The closest guess will win a prize of a free ‘PR Power Hour’ with Tillymint’s founder and director, Alison Gallagher-Hughes.

Alongside the competition, guests will also be able to pick a slip from a ‘Marketing Treat Jar’ containing bite-sized PR and marketing tips to take away. This reflects the company’s commitment to delivering practical, accessible advice that helps pet businesses unlock their full potential.

The pet industry is a highly competitive market, with businesses needing to both acquire and maintain market share. Establishing effective routes to market and creating brand visibility are essential for standing out in a crowded landscape. Tillymint works with pet brands to ensure they communicate their value clearly and consistently, helping them to remain competitive and grow sustainably.

Said Alison: “We love being part of PATS – it’s a vibrant hub for the pet trade and a great opportunity to meet innovative businesses. This year we wanted to do something that not only draws people to our stand but also gives them a flavour of the value we provide as a marketing partner. Just as pets thrive with the right nutrition, businesses thrive with the right PR and marketing support – that’s what our ‘Unleash Your Potential’ theme is all about.”

Tillymint Marketing & PR specialises in helping pet and animal-related businesses build their brands through media relations, social media, content marketing, and strategic communications. The consultancy has built a strong reputation within the sector, supporting manufacturers, distributors, and retailers alike.

Visitors can find Tillymint on Stand K97, which is near the top left hand side of Hall 1, at the NEC, in Birmingham, from September 28-30, 2025.