UK dog hydration brand Furr Boost has unveiled a bold new look as part of a brand refresh designed to strengthen on-shelf communication, modernise its visual identity, and future-proof the business for international growth.

What began as a design review quickly became a wider opportunity for evolution. The new logo, now free from previous paw print details, presents a more mature and simplified aesthetic that aligns with the brand’s growing reputation. While the exterior has been updated, the formulation inside remains exactly the same, crafted from high-quality, human-grade ingredients, with no compromise on taste, quality, or dog wellbeing.

The redesigned packaging goes beyond cosmetic change. It’s built to better serve customers in real-life settings, offering clearer messaging, improved usability, and a more intuitive layout. While the story of Phoebe the beagle who inspired the creation of Furr Boost remains proudly featured on-pack, the refreshed design places greater emphasis on instantly answering the key questions: who it’s for, how to use it, and what it supports.

At a glance, icons and visual cues now communicate the product’s role in supporting eight pillars of dog health: digestion, gut motility, metabolism, anxiety, appetite, immunity, skin and coat, and hydration. Feedback gathered directly from Furr Boost’s community of dog owners played a central role in refining the new look, ensuring the final result remained practical, user-friendly and true to the brand’s values.

A key innovation in the updated design is the introduction of a 2D barcode, positioning Furr Boost at the forefront of digital packaging in the pet care sector. While the feature ensures compliance with GS1’s Sunrise 2027 standards, it also acts as a digital passport that communicates the full DNA of the product to consumers – both new and returning.

The barcode platform, powered by Buyer Dock, enables users to scan the pack and access content translated into 84 languages, making Furr Boost fully export-ready and more accessible to global audiences. From ingredient origin stories and veterinary insights to feeding tips and recipe inspiration, the interactive platform offers a depth of educational content designed to enhance customer engagement and build long-term trust.

The digital layer also allows the brand to keep content up to date in real time, while gathering insights into which features matter most to customers, ensuring the experience evolves based on real-world usage and interest.

The new designs are being released in phases from now until the end of the year. The first to hit the market will be the Beef, Salmon, and Chicken variants, with the remaining flavours rolling out as existing packaging stocks are depleted.

This rebrand marks an important milestone in the Furr Boost journey, evolving from a home-crafted hydration solution for one unwell dog to a fast-growing, trusted brand found in homes and stores across the UK and increasingly, further afield.

While the look may have changed, the company’s mission remains the same: to support dog wellness through honest, science-led nutrition in a format that fits modern pet lifestyles.

For further information visit www.furrboost.com