In This Issue
Nutriment launches new Gently Steamed range
Still time to register for free ticket to PATS
Wilsons invest £300k in rebrand and new product launches
PIF is counting down to a big reveal at PATS
Dragons’ Den stars 'reveal all' as they prepare for PATS
Henry Wag launches new eco-friendly Refresh Collection
Dorwest partners with broadcaster Kate Humble
New fresh pet food firm enjoys rapid growth
Nestlé Purina unveils £150m upgrade at Wisbech site
Countrywide bird food set to unveil suite of new products and packaging at PATS
Mr Johnson’s on parade at PATS trade show
Pop over to Tillymint Communications
Supreme is back at PATS after 11-year absence
Distributor brings innovative pet products to UK market 
Vital Pet Group to distribute full Frozzys range
Jollyes new pet store now open in York – picture special
Kennelpak celebrates 50 years at PATS
Get your own copy of Pet Trade Xtra
Telemedicine service PawSquad merges with Video Vets Now
Safeguard independent retailing, urges Bira
UK's first collagen supplement releases new and improved formula
WHIMZEES by Wellness launches SOFT dental chews for senior dogs
Natures Deli expands dog treat line with new fish-based treats
The best of last edition of Pet Trade Xtra
Pet shop recognised as inspiring start-up business
Full list of the PIF Awards finalists
The Lion crowned UK’s most dog-friendly pub
Innovative pet brand BAM! expands export market
Natures Menu picks up Best of British award
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WHIMZEES by Wellness launches SOFT dental chews for senior dogs

 

WHIMZEES by Wellness has introduced WHIMZEES SOFT, a new line of dental chews formulated specifically for senior dogs and those preferring a gentler chewing experience. 

 

This latest innovation offers a 35% softer texture than the original WHIMZEES Adult Stix and Toothbrush, making it ideal for aging dogs.

 

Engineered with natural, easy-to-digest ingredients, WHIMZEES SOFT provides pet parents with a dental care solution that is not only effective but also tailored to meet the growing demand for gentle oral health products in the pet industry. Flavoured with parsley, a natural breath freshener, the new grain-free, vegetarian formula supports oral hygiene while offering a palatable experience dogs will enjoy.

 

"WHIMZEES SOFT represents our commitment to addressing the evolving needs of both pets and pet parents," said Céline Conte at Wellness. "With the increasing number of senior dogs and dogs requiring a more tailored approach to oral care, this product allows us to expand our range of solutions while maintaining our focus on natural, high-quality ingredients."

 

Product Highlights:

  • Softer Texture for Chewers: WHIMZEES SOFT offers a 35% softer texture compared to traditional WHIMZEES chews, making it ideal for aging dogs.
  • Natural, Digestible Ingredients: Free from artificial additives, this grain-free and vegetarian formula ensures a clean label for health-conscious consumers.
  • Parsley Infusion for Breath Freshening: Natural parsley helps combat bad breath, aligning with consumer demand for functional pet products.
  • New Bone Shape: The distinct bone-shaped design provides an engaging chewing experience that helps reduce plaque and tartar while promoting better dental hygiene.

The release of WHIMZEES SOFT reflects the brand's strategic response to the growing interest in pet dental health, particularly in the senior dog segment. As pet owners increasingly seek specialized solutions that cater to the specific needs of their pets, WHIMZEES continues to position itself at the forefront of the natural dental care market.

 

WHIMZEES SOFT is now available to order from Kennelpak, who will be exhibiting at PATS this weekend on stand B20. 

 

For more information visit Kennelpak.co.uk or e-mail sales@kennelpak.co.uk

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