The PATS New Product Award winners have been celebrating their success and Pet Trade Xtra got their reaction to their success.

PATS 2024

New Product Award Winners (sponsored by pbwnews)

Cat Accessories & Toys

LickiMat Kitty 

LickiMat (stand A10)

Ramin Marzbani, director of LickiMat UK, said: “It’s exciting to win such a prestigious award. There are so many good products in the New Product Showcase, so to be judged a win is a tremendous honour.”

What the judges said: "It’s a fun product that will occupy cats for a long time, and is beneficial to pets in multiple ways. As well as having a great price point, it comes in clear and colourful packaging."

Cat Food Products

Cat: Happy Gut Yoghurt Squeeze

Frozzys (stand J40)

Michael Hunt, director of Frozzys, said: “We are really pleased to be recognised for producing an award-winning product. A lot of work has gone into its development, so this award means everything to us.”

What the judges said: "Cats will love this great product. It’s the first cat yoghurt in the Frozzys range and is bound to be a bestseller. It has an eye-catching design and is well priced." 

Dog Food Products

Dougie’s Pure Veg Blocks

Dougie’s Pets (stand E35)

Jon Lee, of Dougie’s Pets, said: “Winning the award brought us a great sense of enjoyment! It was lovely to be recognised and to know that people voted for our product. We are just very grateful to everyone who thought so much if it.”

What the judges said: "An excellent product for boosting the diet of fussy dogs. It comes in good-sized portions and is well priced."

Dog Treat Products

Pick N Mix Training Treat Pots

K9 Chew Co (stand K35a)

Simon Lewis-Dale, head of business development at Donald Cooke Ltd, said: “I’m blown away to have won this award – absolutely over the moon. It’s our first year for this product so the award is such a great endorsement.”

What the judges said: "This product is a clever idea and is very reasonably priced. It comes in fun packaging and has a good price point."

Dog Accessories & Toys

Tall Tails Animated Dog Toy Range

Kennelpak (stand B20)

Nigel Wright, commercial director, of Kennelpak, said “It is a great honour to be recognised by retailers, particularly because, in toys, innovation is a key factor to ensuring that they continue to evolve.”

What the judges said: "An absolutely brilliant toy with lots of different features to keep a dog entertained. It’s different from anything else in the market."

Dog Harnesses, Leads & Dog Wear

Halti Anatomy Harness

Company of Animals (stand G42)

David Pytches, commercial director, of Company of Animals, said: “The award is fantastic recognition for all the hard work that has gone into making this product. It’s wonderful to know that retailers have seen and recognised this product as being a bit different in the sector.”

What the judges said: "Another superb product from an innovative company. It is well made, has a colourful design and is well priced."

Small Animal & Bird Products

Happy Bird Bark Butters

Unipet (stand F80)

Andrew Ball, managing director of Unipet International, said: “We launched this product and new brand at PATS so it was terrific to receive such a great endorsement from the retailers and recognition of what we believed – that it is unique in the sector and something that will really appeal to customers.”

What the judges said: "A fun and innovative product with a unique design that’s sure to fly off the shelves."

Pet Care Products

POOZ – Worm Egg Counts for Pets

ScientifEQ (stand Q5)

Diane Gilby, managing director of ScientifEQ: said “Pooz has been launched at PATS and to have an award on the very day we launched is just amazing. It cements that what we’re doing is going in the right direction and gives us that extra bit of recognition and credibility across the market.”

What the judges said: "A simple but very effective product that is much needed. It has clear instructions, making it easy to use."

Grooming Products

Tick Twister Clip Box 3 Piece

Tick Twister (stand K35b)

Stefan Dorobantu, sales manager of Tick Twister, said: “Fantastic to have won the award and especially to hear the judges’ comments – simple, effective and portable, sums it up beautifully.”

What the judges said: "This is a handy and essential tool. It’s easy to carry at all times."

New Starter Zone Award

Make-Your-Own Dog Treats: Cheese & Super Seaweed

Dog & Bond (stand Q26)

Avi Nagel, director of Dog Bond, said: “As a young business it’s so exciting to be recognised with an award. We’ve only been going for a year so it was unexpected but shows we are going in the right direction. PATS is such a great place to get our brand known and let retailers know what we are all about.”

What the judges said: "This is a novel treat kit with a good price point. It comes in recyclable packing and is hand-made in the UK. It has easy-to-follow instructions and comes with tempting flavours."