In This Issue
PIF publishes landmark animal licensing analysis
Award-winning retailer Jollyes drops 600-plus prices
Paleo Ridge offers double reward points for limited time
Versele-Laga takes pet food to new level
Deals and discounts on offer at PATS 2025
Dog activated water fountain wins top pet award
Trinkety Paws enters equestrian world with Trinkety Equine
Giveaway offer at PATS on world famous product
DIBO launches festive packaging for bestselling meals
Waita Pets to launch new Freeze-Dried Complete Food
Beaphar extends popular herbal calming range
Paleo Ridge brings back festive favourite
Get your own copy of Pet Trade Xtra
PIF set for busy PATS
Looking ahead to Zoomark 2027: vision and strategies
Purina Institute launches Pet Nutrition Handbook
One in three families find raising a puppy harder than expected
Zooomy exhibits at London Pet Show Live
Do pets have a favourite music genre? Science says yes
Pet care business gets council funding boost 
The best of last edition of Pet Trade Xtra
Former sales manager leads management buyout of award-winning Huskaloo brand
Rosewood Pet Products unveils strategic vision for 2026
Pets Choice acquires former Kennelpak brands
Pet food brand launches first-ever TV advert
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Waita Pets to launch new Freeze-Dried Complete Food

 

Natural pet food and treat company Waita Pets, which has already secured over 100 stockists since launching last October, will unveil its new Freeze-Dried Complete Food for dogs and cats at PATS. The Complete Food will be available to stock from October when it is officially launched to the consumer.

 

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

 

“Our product development is grounded in rigorous research and a strong commitment to nutritional integrity. We began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analysing ingredient functionality to ensure our formulations deliver balanced, bioavailable nutrients,” says Bolun Li, co-founder of Waita alongside his business partner, Wendy Wang.

 

The new complete freeze- dried dog food and cat food is made with 99% meat and is available in 3 different proteins: rabbit, duck, and chicken. It provides complete nutrition for dogs and cats in all life stages.  Available in 400g bags for both cats and dogs. 

Waita will also be offering a white label wholesale option on a selected range of their products at PATS. Current available selections are: beef liver, capelin, chicken cubes, chicken heart, chicken yoghurt & berry, duck cubes, mackerel fillet, whole quail, salmon fillet, and duck blood freeze-dried and air-dried treats.

 

Waita Pets will also be exhibiting at the London Pet Show Live this weekend at Olympia. Stands B15 and E12.

 

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customer visit: www.waitapets.co.uk/pages/wholesale-contact

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