Marketing and PR consultant Angela Baker is celebrating a bumper spell when it comes to helping her clients win awards.

This year all clients made it to the finals of the PetQuip Awards across multiple categories and five went on to the finals of the PIF Awards. 

Furr Boost won the double for Pet Innovation at both PetQuip and the PIF Awards, Rawgeous Pet Food won Silver for Sustainability at PetQuip and Doggy Doggy Yum Yum won Highly Commended for Green and Organic. 

Angela also helped steer Doggy Doggy Yum Yum from launch to winning Best New Product at the Pedigree Wholesale Awards in 2021. In the same year, Walker and Drake won Highly Commended for Product Innovation at PetQuip and Natural Cornish Pet won Retailer of the Year at the same awards. Barking Bags won Start-Up of the Year in 2021 and Different Dog also won Online Business of the Year 2020 both at the PIF Awards.

“I try to give clients an overall sales, business development and marketing strategy,” said Angela. “I have been lucky enough to work in all aspects of marketing throughout my career and often many start-ups and even established businesses need someone to guide them in the right direction. 

“Sending out a press release or digital/social marketing post does not work in isolation. You need a co-ordinated campaign and be able to think outside the box to succeed in a competitive market. I also try to work within a sensible budget as well which is important in this economic climate.”

Louise Toal, founder of Furr Boost, said, “We cannot thank Angela enough for her help and expertise. She has steered our PR in the right direction, helped us save money and introduced us to people in the industry who are helping to make our brand a success.”

Angela, who is a member of the Chartered Institute of Marketing and has a postgraduate qualification in marketing, had a 16-year in-house career holding senior marketing and business development positions with companies such as Sun Life, Royal Doulton, Remploy, the Government backed Training and Enterprise Council and leading global law and accountancy practices before turning freelance in 2005. She worked for the leading accountancy practice in the UK dealing with the veterinary and agricultural industries so had excellent knowledge of the pet and equine markets before turning her expertise to the pet market.

Pictured: Angela picking up the 2021 PetQuip Retailer of the Year Award for her client Natural Cornish Pet.