In This Issue
Award-winning brand set to open new store
Private equity firm to acquire MPM Products
National Pet Shop Day gains pace as sign-ups more than double for 2025
Pet industry leaders launch pet grooming guidelines
Pickles Pet Pantry wins European innovation award
Last chance to enter the PetQuip Awards
It’s The Dog's brings human-grade reassurance to treats aisle
PAWD DRINKS launches new packaging
Owners feel stronger bond with pets than family & friends
TropiClean dental care – a natural solution for every pet
ProtectaPet launches first cut-to-size catio
Get your own copy of Pet Trade Xtra
Albion Pet Foods appoints new head of sales
Lioness Lucy Bronze teams up with Purina
New study confirms that puppy training app, Zigzag, reduces future behavioural problems
Birmingham Dogs Home to host ‘fun-packed’ family day
Pet Business Disruptors podcast takes SuperZoo spotlight
The best of last edition of Pet Trade Xtra
Animal activist groups accused of using ‘bully tactics’ over reptile event cancellation
Garden centre cancels large-scale reptile event after pet shop licence warning
Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto
Ex Pets at Home director joins Dobbies
What it means to win a New Product Award at PATS
Turning a dream into multi-million pound business
Family secures £175,000 funding deal to launch pet cremation business
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Owners feel stronger bond with pets than family & friends

 

A new poll of 2,000 UK adults from Purina reveals the deep emotional connections that pet owners have with their furry companions, highlighting the significant role pets play in providing comfort and support during challenging times.  

 

Furthermore, almost nine in ten (88%) pet owners reported that the bond with their pet has helped them during moments of vulnerability, sadness or significant life changes including after a tough day at work (61%), when feeling low (59%), experiencing loneliness (52%) or dealing with interpersonal conflicts (44%). 

 

A further 32% say their bond with their pet has helped them through a break-up, 42% have been supported through health conditions and one in ten (10%) say they’ve been a help when they’ve moved to a new place.  

 

Overall, nine in ten (89%) UK adults believe that humans share a special bond with their pets, a sentiment that increases to 93% among pet owners.  

 

Calum Macrae, CEO Purina UK & Ireland, said: “At Purina we’re pet owners too and we know that pets are often the ones there by our side when we need them most.  

 

“The power of the pet-human bond creates real benefits for people’s wellbeing and this is never more evident than through the work of two of our amazing charity partners: Cats Protection and their Lifeline service – a specialist cat fostering service for those fleeing domestic abuse; and Canine Partners, who partner highly trained assistance dogs with people with physical disabilities, providing them with greater independence and increased quality of life.  

 

“Their work is life changing. It’s why we’re proud to support them and it’s why Purina is committed to helping one million people in vulnerable situations improve their health and wellbeing by 2030.” 

 

The research reveals that simple actions by pets can significantly uplift their owners' spirits. The top ways pets provide comfort include helping to take their owners' minds off things (54%), greeting them at the door (52%), making them smile (49%) and snuggling when they need it most (46%). 

 

For more information about Purina's initiatives and research visit Fostering people’s health & wellbeing through the power of pets | Purina 

 

Top ten ways the human-pet bond helps people feel better 

10. Coping with Break-Ups 
For 32% of pet owners, the bond with their pets has been instrumental in helping them navigate the emotional turmoil of a break-up. 

 

9. Support Through Health Conditions 
Approximately 42% of pet owners have found emotional support through their pets while dealing with health challenges. 

 

8. Navigating Interpersonal Conflicts 
Pets serve as a source of comfort during interpersonal conflicts, helping 44% of owners cope with emotional stress. 

 

7. Snuggling for Comfort 
46% find comfort in snuggling with their pets, providing emotional warmth and support. 

 

6. Bringing Smiles

49% reported that their pets bring joy into their lives and make them smile. 

 

5. Alleviating Loneliness 
For 52% of pet owners, the presence of their pets significantly reduces feelings of loneliness, providing companionship and love. 

 

4. Joyful Greetings 
A warm greeting at the door from a pet can bring joy, as experienced by 52% of pet owners. 

 

3. Distraction from Worries 
Pets help their owners take their minds off things, with 54% of pet owners benefiting from this comforting distraction. 

 

2. Uplifting Spirits When Feeling Low 
The companionship of pets provides comfort for 59% of owners when they are feeling low, helping to brighten their mood. 

 

1. Support During Sadness and Life Changes 
61% of pet owners asked find solace in their pets during moments of sadness or significant life changes, including after a tough day at work. 

Facebook Twitter LinkedIn