Pedigree is launching DentaStix Fresh which targets the causes of bad breath and keeps dogs’ mouths healthy.

Incorporating all the benefits of standard DentaStix, such as reducing tartar build up to 80%, they also contain a unique active ingredient blend of Green Tea Extract and patented Eucalyptus Oil.

This blend of ingredients is proven to help freshen breath rather than just masking the problem. Pedigree DentaStix Fresh is supported by a number of leading UK vet dentists.

With its unique X-shape cross-section and abrasive texture, feeding one Pedigree DentaStix Fresh a day helps keep teeth and gums healthy while freshening breath.

Isobel Miller, Brand Manager, Mars Petcare said: “Sadly, four out of five dogs over the age of three have some form of gum disease. Pedigree DentaStix Fresh are a great way for owners to help prevent gum disease and tackle the causes of bad breath, while ensuring their dog receives daily oral care that’s low in fat and free from artificial colours and flavours."

Functional Oral treats continue to be the fastest growing sector within the dog care and treats category, with consumers continuing to look for ways to reward their pet with a healthy treat.

Pedigree DentaStix continues to educate consumers and drive demand with its ‘recommended by vets’ on-pack stamp of approval. DentaStix Fresh is available in 7-stick and 28-stick packs to suit small, medium and large dog sizes.

For more information, please visit www.mars.co.uk