The winners of the PATS Telford 2015 New Product Awards were chosen by a team of expert pet retail judges, who arrived at the show before 9am on Sunday, September 27, in order to make their choices from a record number of more than 300 new products entered.Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation. They were also impressed with the level of technology-linked products on display.
Here is a full list of the winners together with the judges’ comments:
CAT PRODUCT
Winner
Categg by Canadian Cat Company
Entered by: Wagner’s Premium Pet Products
Judges’ comments: This innovative product has a sleek appearance and actually looks like an item of furniture. It stands out because it’s quirky and different from other cat beds on the market.
Highly Commended
Lara Little Monsters
Entered by: Versele-Laga
DOG FOOD AND TREATS
Winner
Freeze dried Norwegian White Fish Dog Treats
Entered by: Fish4Dogs
Judges’ comments: These healthy dogs treats have health benefits and come in eye-catching packaging. They also have a great price point.
Highly Commended
Drinkies for Dogs
Entered by: Woof & Brew
DOG ACCESSORY PRODUCT
Winner
PitPat
Entered by: PitPat
Judges’ comments: It follows the market trend of health and well-being, monitors the dog’s exercise and contains interfacing technology with the owner’s mobile phone.
Highly commended
Stay Over Rover
Entered by: Collarways
BIRD PRODUCT
Winner
Orlando Fun Cage
Entered by: Sky Pet Products
Judges’ comments: At £29,95 this small bird cage, with colourful packaging, has a great price point.
Highly Commended
Walter Harrison Flip Top Wild Bird Feeder
Entered by: Pedigree Wholesale
PET CARE PRODUCT
Winner
Leucillin Display Stand
Entered by: Leucillin
Judges’ comments: This good all-round product comes in four sizes in a lovely display stand. The product has a simple yet effective approach.
Highly Commended
Lilly Brush
Entered by: The Company of Animals
GROOMING PRODUCT
Winner
Kwik-Dry K9 Spray
Entered by: Mutneys
Judges’ comments: This dog spray stands out from the crowd because of its promises to cut down the drying time of a wet dog.
