TopLife Formula, the range of natural pet milks for dogs, puppies, cats and kittens, has launched its new Milk for Cats, now made with highly digestible goats’ milk. It brings the cat product in line with the rest of the range.  

TopLife Milk for Cats was previously made from lactose reduced cows’ milk. In a move to create a stronger brand message and build on the popularity of goats’ milk as an easily digestible, healthy treat for pets, TopLife Milk for Cats, the first goats’ milk product for cats on the market, will be on shelf from October.

The pet brand, owned by speciality dairy, Delamere Dairy, overhauled the design and format of its 200ml cartons earlier this year. The introduction of a new screw cap format has made the product re-sealable and more convenient for consumers, especially for those with a single pet who use TopLife milks as a treat over a number of days.  

Simon Mayne, Brand Manager for TopLife Formula, comments: “Moving our Milk for Cats to 100% goats’ milk, in line with the rest of our products, gives the entire range a stronger USP and brand message.

"Goats’ milk for pets is continuing to grow in popularity as owners look for tasty and healthy products to treat their pets. TopLife milks give owners a treat for their pets with the peace of mind that they are also nutritionally beneficial.”