Waitrose has launched waitrosepet.com - on online offering of pet products which it has created in partnership with Monster Pet Supplies.

Some 9,000 products are being offered, including 60 Waitrose own-brand lines, spanning foods and accessories for cats, dogs, birds and fish.

The site also offers access to a telephone advice line and is offering free delivery on all orders over £30 and a repeat ordering service.

The range will be extended to include specialist equine and reptile products in 2015.

Customers are also being offered a 15% discount off their first order until 30th October.

Robert McCarthy, Head of Waitrose Direct Services, said: "We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers.

"WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop shop for pets of all ages and breeds, whether they are looking for a specialist food for a feline friend or a Christmas treat for man's best friend."