In This Issue
Shock over Channel 4 coverage of 'puppy cloning' competition! It trivialises the issue, says KC
Dogs Trust against cloning
Mars buys P&G's pet food brands in $2.9bn deal
Tetra’s AquaArt Explorer Line highlights stylish design
Councils fail to follow industry advice on pet shop licensing
Break the mould with Hill's Ideal Balance
Photographer uses Photoshop to help abandoned dogs find homes
British pet firms clinch impressive export orders in America
How a PetQuip Award can give a business an added boost
Global pet food brand set to take UK market by storm
100% mark-up on own pet food brand with no minimum order
New Chair for British Dog Groomers' Association
Whisker-friendly feeding bowl returns to pet stores
Lily’s Kitchen launches new game recipe ‘Wild Woodland Walk’
The best in-car comfort and safety for dogs
Record number of petcare product suppliers exhibiting in British group at Interzoo
Sneak preview of what will be showcased at Interzoo
New Jungle Green LED Lights from WhitePython
TopLife Formula sponsors Flyball puppy in training
Get your paws on discounted Crufts 2015 tickets
Call for a ban on electric shock collars reaches the House of Lords
Barley straw situation ‘still bonkers’ says industry body
Follow the Sleddog Championship action free online at CSJ
Trainee solicitor who left a dog to die is jailed
BVA supports campaign to keep dogs on lead near livestock
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Tetra’s AquaArt Explorer Line highlights stylish design



Tetra's AquaArt Explorer Line of aquariums has been developed to add an attractive modern twist to traditional fishkeeping with high quality production. This will allow aquatic retailers to appeal to the relatively untapped market of fishkeepers who want beautiful design in their home.

This addition to Tetra's range is available in 30L and 60L capacities and features a contemporary curved design, allowing a distortion-free panoramic view into the tank, which will appeal to potential fishkeepers who do not want to compromise on style. 

The 60L Tetra AquaArt Explorer Line Tropical aquarium set with 8.5 watt LED light includes the innovative Tetra EasyCrystal FilterBox, with additional replacement filter cartridge, an accurate Tetra HT50 aquarium heater and background poster.

Also included is a set of Tetra’s best-selling products; 100ml each of TetraMin – food for all ornamental fish; Tetra AquaSafe – making tap water safe for fish; and Tetra EasyBalance – to reduce the number of water changes required. 

Retailers will benefit in the long term from the sale of replacement cartridges, which need to be replaced every four weeks, plus the replenishment of any and all fish-keeping needs your customer will surely have. 

The 30L Tetra AquaArt Explorer Line Goldfish aquarium set, with low consumption 5 watt LED light, also includes the Tetra EasyCrystal Filter, an additional replacement filter cartridge, background poster and 100ml each of Tetra Goldfish food and Tetra Goldfish AquaSafe water conditioner. 

The attractive AquaArt range offers energy efficient and environmentally-friendly low wattage, long-lasting LED lights with COB (chip-on-board) technology. 

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