In This Issue
UK pet firms honoured with Queen's Award
IAMS reveals formula for happy and healthy pets
Good sales reps are a Unique Selling Point
Pet shops crowned winners in window display contest
Naturo make natural pet food more accessible
Owners can clean up properly after scooping the poop
Retailers urged to support fishkeepers during summer
Flyball club wins Alpha Feeds sponsorship
New-look Feline Care Nutrition dry packs from Royal Canin
Get your own copy of Pet Trade Xtra
Pet shop owner jailed after targeting young girls in flashing spree
Calls for changes in pet trade law
AATU launches new addition to its range
The Dog Treat Company makes debut at Farm Shop & Deli Show
Kizzy 'calms down' and passes KC Bronze test
TopSpec appoints Business Development Manager
'Large tortoise’ blamed for road hold-up
Mystery campaigner gives out free poop bags
Happy Rabbit project aimed at improving pet welfare
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Owners can clean up properly after scooping the poop
Most dog owners believe they are acting responsibly by cleaning up after their pet but actually each time they scoop the poop they can leave behind millions of viruses and bacteria – around 25 million per poo, in fact – some of which can pose significant risks to dogs and people.

These bugs can be responsible for digestive upsets and more serious conditions. One rugby player almost lost his foot after a wound sustained on the pitch became infected by bacteria from dog faeces and this isn’t uncommon. Dogs themselves can also become victim too – there are over 20,000 cases of Parvovirus and hundreds of canine deaths reported by PDSA hospitals alone.

British inventor Kevan Norton says the problem is underestimated because pet owners can’t see the millions of germs left behind after scooping and don’t understand the risks, “It’s very much out of sight, out of mind until something goes wrong.”

Kevan’s response to the problem was to develop a new product called PooGuard™ which aims to help pet owners Pick Up Properly.

PooGuard is a foaming disinfectant that is simply sprayed onto the ground after pick-up to destroy 99.99% of viruses and bacteria found in dog faeces and it’s tough enough to kill Parvovirus, Giardia, Salmonella, Enterobacter and Streptococcus.

A bitter repellent discourages the pet from approaching treated poo, also helping to prevent spread while the product gets to work. It’s safe to use around children and pets, can be used indoors and out and doesn’t harm the environment.



PooGuard was awarded pet product innovation of the year by PetQuip in 2016 and is available from Pedigree Wholesale as a handy 50 ml carry size to use during walks and a 300 ml can to use in and around the home, in parks, or on sports pitches. It takes up little shelf space and offers great opportunities to generate repeat sales.

For further information visit www.poo-guard.com.
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