New packaging of its cat treats is helping to give Beaphar products much more presence on pet shop shelves.

The new look has been applied to treats like Beaphar Cat Nip, Beaphar Malt Bits, Beaphar Salmon Bits and the Beaphar Vit Bits.

"We have chosen a beautifully glossy cat who is proudly and attentively adorning our new packaging with a very sophisticated demeanour," said marketing manager Amy Hepworth.

"I am sure you will agree the new clean and fresh packaging adds a real touch of class and style to our delicious range of treats, giving real shelf presence. We are confident this new packaging will sell effortlessly."

For information on the Beaphar product range contact your Local Area Sales Executive, call the Customer Care Team on 01440 715700, email info@uk.beaphar.com or visit www.beaphar.co.uk