Ceva Animal Health is launching a major new national TV advertising campaign to raise awareness of the benefits of its leading veterinary behaviour product Feliway among cat owners.

Featuring the strapline ‘Best behaviour starts with Feliway’, the advertisement focuses on the real life story of Clare and her rescue cat, Mewsli, who was often scared and anxious, so much so that she would hide under the bed and scratch the side of the chair. 

It follows Mewsli’s progress as she takes part in the Feliway 30 day challenge to see a difference in her behaviour.

During the challenge Clare plugged in a Feliway diffuser and after a little time saw a remarkable difference in Mewsli’s behaviour as she appeared content and a lot happier.

The new 30-second advertisement, which is aimed at ABC1 women, will air between July 6-26 and will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.

For further information on Feliway visit feliway.com/uk