Commercial Sales Opportunity for Pet Trade Xtra
Due to the unrivalled success of our e-mail newsletter publishing operation we need now need to expand our sales team. We’re looking for the ideal person to take on the sales of our unique mix of banners, buttons, Webitorials and E-mail Advertorial special issues for Pet Trade Xtra, GTN Xtra and GTN Food Xtra.
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Pet Trade Xtra – Circulation Report 2013
- Total e-mails sent: 355,576
- Issues published: 47
- Unique readers (e-mail openers): 6,647
- Average opening rate each issue: 28%
- Average page views per month: 13,902
Source: Newsweaver Reports
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Hobbs fashion chain executive Gracia Amico has been drafted in to run a rapidly growing website for pampered pets in the latest sign of a boom in online sales of animal products and services.
Amico has left the Hobbs board and last week began work as chief executive of online retailer PetsPyjamas.
"This market is growing fast. There’s a humanisation of pets at the moment, which means they are increasingly treated as just another member of the family," said Amico, who has also worked at Topman and Burberry.
The site employs about 20 staff and is backed by a number of entrepreneurs including Karen Hanton, founder of booking service Toptable. It has about 8,000 products and half its revenue this year is expected to come from services such as dog walking, pet-friendly holidays and pet-sitting.
Amico, who owns a greyhound called Steffi, said she had been tempted away from fashion and luxury by the ‘holistic’ approach of the business. "I’ve talked with Karen before, but this time it felt like the right time to get involved. I’ve always done fashion, but this is a much broader project that includes retail, services, content and community," she said. "My job is to get the technical blueprint right and then look at how we can take this overseas," added Amico, who is of Dutch-Italian descent and speaks Mandarin. Target markets where the site is likely to ‘have a presence’ include the US, Germany, Hong Kong and China, she said. The site is the latest in a string of online ventures targeting pet owners in a £4billion market. AstarPets was launched last month, backed by Quentin Griffiths, co-founder of online fashion retailer Asos. And last year Ocado began its first non-food website, Fetch, offering pet-related products.
Content is becoming increasingly important in e-commerce and PetsPyjamas has already built an impressive platform to handle all elements and has achieved considerable consumer engagement. Part of this trend is also the emergence of all kinds of pet services including pet travel which are a few years behind retail in online terms so it will be very exciting to be involved in developing this whole area. “ Karen Hanton MBE says: “Gracia is an outstanding businesswoman who will be a major driving force in propelling PetsPyjamas forward.
"Both investors and team are hugely excited and delighted to have attracted such a highly respected industry heavyweight. She brings a great depth of knowledge and experience within the digital world and also as a fellow entrepreneur and e-commerce pioneer who founded her own online jewellery business in the very early dotcom days.“
For more information visit www.petpyjamas.com
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Wimbledon pet shop celebrates major refurbishment thanks to BBC show
A Wimbledon pet shop enjoyed its grand re-opening this week after receiving funding as part of a BBC documentary.
Creature Company Pet Emporium on The Broadway is being featured during the third series of BBC Two's Alex Polizzi - The Fixer, which is due to be aired later in the year...
A Wimbledon pet shop enjoyed its grand re-opening this week after receiving funding as part of a BBC documentary.
Creature Company Pet Emporium on The Broadway is being featured during the third series of BBC Two's Alex Polizzi - The Fixer, which is due to be aired later in the year... Sebastien Latour, 34, has owned the shop for the last three years along with partner Carl Houston, 23. "I wanted the shop to be different from chain shops on the high street, to be a destination store," said Mr Latour. The shop will feature in an episode of the popular show where Alex Polizzi helps family firms that have reached breaking point. The shop now provides additional new services such as dog grooming and speed petting, an event similar to speed dating, along with its original services of rehoming and a pet hotel.
During the production of the TV programme Sebastien and Carl were filmed attending the PATS Sandown in March. Mr Latour has said a customer notably told him that the shop is a lot more 'Wimbledon' now. "It's been a great experience and I would not have been able to achieve this on my own," he said. "It was good to get frank and honest opinion on how the shop was before and how to improve." For more information about the shop go to www.creaturecompany.co.uk or telephone 0208 2960600.
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BorrowMyDoggy, which allows dog-lovers to take care of someone else’s pet, has won a six-figure investment and is now launching a smart phone app.
Rikke Rosenlund, 39, who began the firm with Les Cochrane, 37, said: "The Government’s Seed Enterprise Investment Scheme really helps firms like ours as investing in a start-up is risky." The Seed Enterprise Investment Scheme helps firms raise their first £150,000 by offering investors income tax relief. BorrowMyDoggy’s website was launched two years ago and features ‘profiles’ of dogs whose owners are off on holiday, have fallen ill or are too busy to walk them. Signing up for a year costs owners £35 and borrowers £8. Rosenlund, who had the idea after moving to a dog-unfriendly flat in London, said: "We have 2,500 people signing up a week."
For more details visit www.borrowmydoggy.com
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Provider of pet care products from leads and collars to toys and training tools, Gardman is donating £16,000 worth of pet care products to a local animal charity, Wood Green, The Animals Charity.
Headquartered in Godmanchester, Cambridgeshire, which is near Gardman’s new Peterborough head office, Wood Green takes in unwanted and lost animals, provides shelter and care and then re-homes them.
“We have a long track record of supporting Greenfingers, the charity of the gardening trade,” said Sarah Downing, Marketing Director of Gardman.
“We want to continue to make meaningful charity donations at the same time as bedding ourselves into the community surrounding our new Peterborough head office. So donating essential products from our petcare range (from collars, leads, training pads and litter trays to toys, coats and blankets) to Wood Green grants us the perfect opportunity to do both and we’re delighted to be able to support such a worth cause in the heart of our community. ” Katja Jones, Corporate Fundraising Officer at Wood Green, said: “We aim to provide the best possible care for animals in need by taking in, caring for and re-homing unwanted and lost animals and, promoting good animal welfare and responsible pet ownership.
"Generating the resources to do this is a continual challenge and so we really appreciate Gardman’s help and this wonderful contribution.”
Pictured: Katja Jones from Wood Green and Sarah Downing from Gardman.
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Three new tubs of treats have been added to the Hollings range – Pork Treats, Chicken Treats and Lamb Treats. These add to the existing tub of Beefy Treats, and Beef Crunch.
The tubs are easy to use, easy to store and easy to display, and they have resealable plastic lids. The Pork Tub (450g) is 100% natural, using a selection of pork treats. The Chicken Tub (450g) includes chicken feet and chicken necks, is 100% natural, and provides added health benefits of naturally occuring forms of glucosamine and chondroitin. The Lamb Tub (400g) is 100% natural, and provides a great alternative for dogs who want a change from Pork or Beef.
For further information visit www.hollings.uk.com
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Winning awards can help to put pet companies on the map and boost business, confirm three of the winning firms in the 2013 PetQuip Awards. Gold medal winner in the Supplier of the Year category, Natures Menu, recognises the importance the accolade has made in the growth of its business over the past nine months.
Natures Menu business development director, Pet Roy commented: “We were hugely delighted to add the PetQuip Award to our portfolio. It has given Natures Menu credibility within its business sector and helped to raise the profile of raw feeding. Winning an award can be beneficial in so many ways to promote a company and a brand.
"In addition to the press coverage received via the PetQuip association, we have gained additional editorial prominence in our local East Anglian media. We have also added the award logo to our company website and it will also be used in our advertising campaigns in 2014 to further raise the profile of our company. The added value that the awards have given to the company’s image has been significant, and we will certainly be entering again in 2014." PetQuip Pet Product Exporter of the Year, Doogie Stuff, also recognises the value of the award in promoting the company’s products to a wider audience. Director Jo Lapidge said: “We have had a great export year with the Litter Kwitter cat toilet training system and Pet Diner range of automated feeders. A combination of the award win, participation with PetQuip at key international trade shows, together with market visits has resulted in a whole raft of new export business. “We have secured listings in a range of Europe’s leading pet store chains, including France’s Animalis, with more than 40 stores; The Netherlands’ Ranzijn and Intratuin chains; Must Ja Mirri in Finland; Grizzly Zoo in Sweden; AniGConfort in Switzerland; and retailers in Lithuania, Denmark and Ireland," she added.
“In addition, orders from Pet Pacific in Australia and Petware in New Zealand have made Doogie Stuff’s export achievements truly global. We are now looking forward to Interzoo in Nuremberg at the end of May where we will be exhibiting again as part of the PetQuip organised group”, explained Jo. “For a small business like ours, exports are vital and Europe holds many possibilities.” A third company, Not Just Pets, was voted a UK Pet Retailer of the Year in the 2013 PetQuip Awards and has since used the recognition to elevate the business to a much wider platform. Owner Janine Tozer reveals what the award has done for her pet store.
She said: “We have used the award to promote the business in local news media, on social media such as Twitter and Facebook, on our blog and in our email salutation. We also created a banner on our website to publicise the fact. As you can see, we wanted to shout about it. Winning the award gained us recognition among others in the industry and especially with suppliers too, some of whom had not heard of us before. It has helped raise our profile locally among businesses as well." Companies wishing to follow the example of these award-winning companies should enter the 2014 PetQuip Awards.
Further information on these prestigious awards, details of how to enter and the booking form to secure Early Bird Discount tickets for the awards ceremony and party night are available from PetQuip’s Trade Association manager, Pat Flynn on telephone (+44) 07778 313623 or email: pat@petquip.com; or from the PetQuip secretariat on 01959 565995 or email: info@petquip.com. To explore the commercial and publicity opportunities available in sponsoring an award, further information is available from Pat Flynn. PetQuip is a division of the Federation of Garden and Leisure Manufacturers Ltd, the trade association that works on behalf of British companies to help its members increase sales worldwide.
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Rabbit Awareness Week 2014 kicks off on May 10 and organisers are asking pet rabbit owners to support this year’s campaign by making ‘One Small Hop’ of change to their care routine for their rabbits.
RAW is looking to simplify the steps that owners can take to improve their rabbits’ welfare. Many can be overwhelmed by the thought of changing how they approach each of their pets’ five welfare needs at the same time. These are the five things that all pets need to be healthy and happy, and which all pet owners have a legal duty to provide.The ‘One Small Hop’ campaign will ask owners to change one welfare need of their choosing, as a starting point to improving all five of their rabbits’ health and welfare needs in the future. By changing just one thing, the RAW initiative aims to show just how much this impacts on the welfare of their rabbits, inspiring owners to meet all five welfare needs to ensure the wellbeing of their furry family members. FIVE SMALL HOPS 1. Environment – Whether your rabbits live indoors or outside, provide them with an enclosure that has separate toilet and sleeping areas, as well as somewhere they can run around, burrow and dig, as this helps keep your furry friends happy. Rabbits are very active so it’s really important they have permanent access to a large exercise area securely attached to their living enclosure. 2. Diet – A complete diet for fibrevores (animals, like rabbits, that need fibre as the most important part of their diet) should provide for their dental, digestive, and emotional health. Good quality hay and/or grass, separate from their bedding, should make up the majority of your rabbits’ diet and should be available at all times. It is also important that your rabbit has access to a small daily amount of rabbit nuggets, healthy fibre-rich snacks to promote ‘foraging’ behaviour, some fresh vegetables like broccoli and cabbage, and access to clean water. You should not feed rabbit “muesli” (a mix of seeds and flakes). If this diet is different to the way you currently feed your rabbits, remember to always change your rabbits’ diet gradually to avoid stomach upsets. Humans need a balanced diet; so do your pet rabbits! 3. Behaviour - When rabbits become bored, they may start to exhibit unwanted behaviours, such as plucking their own fur or biting the bars of their home. Rabbits’ behaviour is very much linked to their emotional wellbeing so keeping pet rabbits occupied is very important to help prevent them developing behavioural problems. Foraging for hay, grasses and herbs is what keeps rabbits busy and occupied in the wild, and this is no different for domestic pets. Hiding healthy food items such as Excel Herbage and Forage hays, as well as occasional greens, around the living enclosure encourages rabbits to work a bit harder for their food, keeping them occupied and exercised. Toys can also be used as a way to keep bunnies entertained with tunnels, boxes and even hanging baskets for hay. 4. Companionship – Rabbits are social creatures and can suffer from loneliness and boredom if they live alone. If you are thinking about getting a rabbit, get a pair of bunnies that are already friends. The best combination is a neutered male and a neutered female to ensure your bunnies get along and won’t produce unwanted litters. Animal rehoming centres are good places to visit, as many have bonded pairs of rabbits who are vaccinated and neutered. If you already have a rabbit, spend more time interacting with your pet if they are relaxed about this. Consider introducing a second neutered rabbit, but get advice from a pet care specialist on how to do this to avoid fighting. Always remember to think about the costs involved with taking on any new pets. 5. Health – Daily health checks should be carried out to maintain your pets’ health. Are they as bright and active as usual? Check their ears do not contain any discharge; check their eyes are not runny or swollen; keep an eye on your pets’ weight – rabbits that can’t exercise much are prone to obesity; keep an eye on their teeth length – these can grow at an astonishing rate and become problematic, especially if their diet isn’t right; check their bums are clean and dry; check that their nails aren’t becoming overgrown; and make sure their skin and fur isn’t patchy, red or scaly. If you have any concerns about your rabbits’ health, take them to your vet straight away. You should also neuter and vaccinate your pets. Neutering prevents uterine cancer, a common health problem in older female rabbits, whilst vaccination protects against myxomatosis and rabbit haemorrhagic disease (RHD), two serious and life-threatening rabbit diseases. Consult your vet to book an appointment. RAW supporters this year include, Burgess Excel, RSPCA, PDSA, Blue Cross, MSD Animal Health, Bayer Animal Health, Practice Plan for Vets, RWAF (Rabbit Welfare Association & Fund) and Wood Green, The Animals Charity. Want to get involved? Head to www.rabbitawarenessweek.co.uk for information and tips on how to look after your rabbits. The website also includes a list of all the nearest vet practices offering free rabbit health checks during May, as well as retailers and rescue centres taking part in the 2014 RAW campaign, which takes place from May 10-18.
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An extensive range of natural herbs, vegetables, fruits, flowers and barks has been developed by The Hay Experts to help owners of rabbits and other small animals feed a natural and high quality diet.
The range, currently with 23 products including Plantain, Dandelion, Yarrow, Blackcurrant Leaf, Parsnip, Marigold and other natural delights are now available to the trade. “We are delighted with customer feedback – both two and four legged!," said company director Lisa Whitty.
“Our range offers excellent choice and quality to owners who desire to feed a more natural and healthy range of products to their pets, whilst providing retailers with the right kind of products to sell for small animals. Not only does the range provide an excellent level of return for the retailer, the customer gets great value for money too. It is now widely understood that rabbits and other small animals require a diet based on high fibre, low energy foods for both dental and digestive health, and providing products in an easy to feed format ensures owners are able to feed a natural diet to help overall health and wellbeing”. For further information and stockist enquiries contact The Hay Experts on 01189 099 066 or email sales@thehayexperts.co.uk |
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TopLife Formula, the range of natural pet milks, treats and food for dogs, puppies, cats and kittens, has joined forces with Forest Holidays in a unique sampling partnership. TopLife will be creating welcome packs, for visitors and their dogs, which will be in their cabins when they arrive. The goody bags include cartons of TopLife Milk for Dogs and encourage visitors and their dogs, to try the goats’ milk as a treat and to help keep the dogs hydrated during their stay. The activity will be promoted on TopLife and Forest Holidays social networks as well as directly to TopLife and Forest Holidays’ customer databases. TopLife Brand Manager Simon Mayne said: "We are really excited about the sampling tie up with Forest Holidays, it is an ideal avenue for us to target exactly the right people and encourage them to try the product. "With Forest Holidays offering visitors lots of outdoor activities during their breaks, TopLife Milk for Dogs not only gives families a healthy treat for their dogs but one which will also help rehydrate them after their daily adventures."
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Licences renewed for Pets at Home stores in Sheffield
Two Pets at Home stores in Sheffield have had their licences renewed by Sheffield City Council despite objections on the grounds that fish were not being isolated for between 24 and 48 hours before they were sold...
Two Pets at Home stores in Sheffield have had their licences renewed by Sheffield City Council despite objections on the grounds that fish were not being isolated for between 24 and 48 hours before they were sold.
A spokesperson for the company said: “Pets at Home is pleased to note that, at the meeting of Sheffield City Council’s licensing sub-committee held on Tuesday 29 April 2014, licenses were reissued for its two stores in Sheffield, overturning objections on the grounds that fish were not being isolated for between 24 and 48 hours before they were sold.
"The committee recognised that all Pets at Home stores operate with clear and specific procedures that have been developed in conjunction with an experienced freshwater and marine biologist and a leading aquatics vet and are based on the same independent OATA guidelines that are used by licensing authorities around the UK.
"This ensures our fish are not released for sale until they are showing normal behaviour.”
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The Young Kennel Club will be hosting two rings as part of its interactive Kids Zone for the first time at the Dogs for the Disabled annual summer celebration. The Dogs for the Disabled annual celebration takes place at the Kennel Club Building in Stoneleigh, Warwickshire on Saturday, May 31, and the YKC activities are for members and visitors alike. The YKC Kids Zone will include ‘have a go’ flyball and obedience training for everyone who would like to join in, and a Crufts qualifying grooming competition for YKC members. Entries into the YKC Grooming Competition must be sent into the YKC office before the show, and application forms can be downloaded at www.ykc.org.uk. The fun filled day is open to the public and there are lots of activities on offer including Meet Pups and Partnerships, Police Dog Display Team, Disability Sports Zone, Craft Fair and more. YKC classes cost £5 per class, with 50% of class entries being donated to Dogs for the Disabled, and the show is open from 11am-3pm and is free for all visitors. Caroline Kisko, Kennel Club Secretary, said: “This annual event is incredibly popular and is a great day out for all the family. The activities in the YKC Kids Zone are a fantastic way of introducing children to the range of dog related activities available. It’s open to children of all ages and looks set to be a lovely event for all involved.” For more information about the event visit www.ykc.org.uk/dogs-disabled-fun-dog-day.
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A stretch of the M61 motorway in Greater Manchester was closed on Monday after a lorry burst into flames.
The truck, which is carrying more than 20 tonnes of pet food, set alight on the M61 at around 8am. Dramatic pictures taken by passing motorists show flames lapping up the side of the vehicle which was completely engulfed by fire. Three fire engines, one from Manchester and two from Lancashire, raced to the scene near Rivington services to tackle the blaze. The southbound carriageway was completely closed between junction six, Bolton and junction eight, Chorley.
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An albino variety of California kingsnake popular in the pet trade has infested the Canary Islands, decimating native bird, mammal and lizard species that have had no time to evolve evasive patterns in what was once a stable ecology northwest of Africa. Unchecked by natural predators, the kingsnake population has exploded, say US Geological Survey biologists helping the Spanish archipelago attempt to control the highly adaptive and secretive predators. "The kingsnakes in question are from a species found in San Diego and bred in captivity," said Robert Fisher, a research biologist with the USGS. "Some of their offspring wound up in the Canary Islands via the international pet trade, and then got loose. "Now, their densities are going through the roof." Fisher is among three US.experts heading to the Canary Islands in May to advise scientists and government officials on the behavior and potential vulnerabilities of the snakes that first raised alarms in 2007. Since then, their populations have swelled to thousands per square mile in the eastern and northwestern portions of the 602-square-mile volcanic island of Gran Canaria — a kingsnake haven because of its mild temperatures, moist ocean air and lush terrain teeming with prey that never learned to fear snakes. Dogs and hawks have been used in organized assaults against the snakes. So far, fewer than 2,000 have been snared, most of them discovered slithering over the ground. "The trouble is, these snakes spend much of their lives beneath the ground," said Robert Reed, an invasive species specialist with the USGS. "So my message to people in the Canaries will be this: The fact that you're removing hundreds of visible snakes means, unfortunately, that it is likely that there are many, many thousands more out there you can't see." Brian Hinds, president of the California chapter of the North American Field Herping Assn., will arrive in Gran Canaria with proposals for dealing with what he described as a "monumental task." Among them: plowing up infested areas with earth movers. "They need to strike back hard and fast," said Hinds, who says he has personally captured more than 3,000 California kingsnakes. "They're not called kingsnakes for nothing."
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Doogie Stuff, voted PetQuip Exporter of the Year in 2013, has lived up to its reputation by gaining listings in leading French pet store chain Animalis for its award-winning Litter Kwitter cat toilet training system and new Pet Diner range of automated pet feeders.
Animalis has more than 40 stores across France, including 17 in and around Paris. Operating since 1998, Animalis was voted preferred pet products desitination by French pet owners for three years running.
Stéphane Rolland, Merchandise Director with Animalis, remembers meeting Doogie Stuff director Jo Lapidge for the first time at the Paris Expo show last June.
"My buying team and I were there looking for new and innovative products, and when we saw the Litter Kwitter and the new range of Pet Diner automatic feeders and fountains we were delighted," said Stéphane.
Jo recalls that Stéphane was particularly impressed to learn that Litter Kwitter had been successfully ranged in retailers around the world for several years, and saw it as a great opportunity for Animalis to pioneer its launch to French cat owners.
Stéphane (left) continued: "We wanted a product that our customers would find both extraordinary and desirable, and now that it's part of our litter accessory assortment French customers have the choice to train their cats to use the human toilet too."
Animalis is also the perfect environment for the new Pet Diner range, as Stéphane explained: "Simple in design and functionality, what initially drew us to the Pet Diner was its packaging. It has an eye-popping American Diner-esque design, which is both unique, and highly informative. We believe they will do well in store."
Asked whether he had encountered any difficulties in dealing with an English company, Stéphane responded: "Jo cannot speak French – so that made for some interesting meetings – but with the help of Google Translate, her French representative Jacques, and her French-speaking warehouse manager Eric, we were able to understand each other.
"Seeing as she grew up in Australia we forgive her poor European language skills, and accept her commitment to learn a version of Franglais we can all get along with," joked Stéphane.
"But seriously, for us it's not about where our suppliers live, it's more to do with the attention to detail and their willingness to participate and be great business partners, which so far Jo has demonstrated in spades. Her professionalism translates well in any language."
Doogie Stuff will be exhibiting Litter Kwitter and Pet Diner at Interzoo in Nuremberg at the end of May on stand 9-605.
For more information on Litter Kwitter and Pet Diner, visit the following websites http://www.litterkwitter.com/en/index.php and http://www.petdiner.com, or contact Jo Lapidge by email info@litterkwitter.com or phone 07857 254214.
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Dog treat company Barker and Barker is to sponsor the Association of Pet Dog Trainers (APDT) in a three-year deal worth thousands of pounds to the organisation.
The deal will allow both organisations to work together to promote easy solutions for dog trainers and dog lovers across the UK.
APDT acts to guarantee a high degree of quality when looking for a puppy and dog training class in any dog owner’s local area. With access to over 500 member trainers across the UK, Barker and Barker is able to provide their healthy training treats, toppers and meal supplements to help trainers get the very best from their dogs. “We are delighted to be getting behind the APDT," said Mark Stubbington, co-owner of Barker & Barker. "We too share their same passion for dog welfare, and our treats will work perfectly for these talented trainers.
"These products have been made with dog owners and trainers in mind, and the treats are absolutely adored by dogs around the country.”
For more information, visit www.apdt.co.uk and www.barkerandbarkertreats.co.uk
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A dog owner whose pet rottweiler was sent a voting card is being investigated by police after the council complained. Russell Hoyle, from Norton, Teesside, is alleged to have provided false information to the electoral register after his pet Zeus was issued with a card. Stockton Borough Council has informed Cleveland Police and the force confirmed an inquiry has begun. Mr Hoyle told the Middlesbrough-based Evening Gazette that he did not put his dog’s name on the electoral form, and merely told a canvasser who came about the people living at his address. He told the newspaper: “I remember saying: ‘There is myself and my wife. My son is not old enough to vote’.” Then he said he joked: “We have got Zeus living here as well and he is 63 in dog years.” The security guard said he was stunned when a polling card came for the dog, and a story about it was published in the Gazette. Now he has received a letter from Stockton Council saying the matter is being investigated by police. Part of the letter said: “Following reports in the media that your dog has been issued with a poll card for the forthcoming European Elections, I have checked the voter registration form which we received from your property and can confirm that your dog’s details were added onto the form by yourself. “I would like to stress that every household is legally required to return an electors’ form and it is the householder’s responsibility to make sure that all details provided are accurate. “Providing false information on this form is an offence.” A council spokeswoman said: “Though we appreciate that registering a dog to vote might seem amusing, it is an offence to provide false information on an electoral registration form and we are obliged to refer cases like this to the police. “It is the householder’s responsibility to make sure all details provided on the form are accurate and they must also sign a declaration at the bottom of the form confirming that this is the case.”
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Pet owners face challenges seeking rental properties
Pet owners face challenges when seeking rental properties so the Association of Residential Letting Agents (ARLA) has teamed up with Dogs Trust, the UK’s largest dog welfare charity, to release advice to tenants on how to secure their dream rental property for them and their animals...
Pet owners face challenges when seeking rental properties so the Association of Residential Letting Agents (ARLA) has teamed up with Dogs Trust, the UK’s largest dog welfare charity, to release advice to tenants on how to secure their dream rental property for them and their animals. The lack of rental accommodation in the private rented sector means competition for accommodation is growing. Renters who own pets could find themselves increasingly sidelined in favour of individuals without pets, if they do not market themselves in the right way.
Research from the United States shows that tenants who own pets usually stay for longer, by an average of 23 months compared to 15 months for those without pets. The association made between pets and property damage, however, is causing concern among landlords. With over a third (36%) of people now renting and pet owners taking up to seven times longer to rent a home compared to non-pet owners, it is an issue pet fans need help to address. Susan Fitz-Gibbon, president of ARLA, said: “Finding the right rental accommodation can take time, especially if you own a pet. Some landlords believe pets cause damage to their property and furnishings. However, often the reality is that pets are no trouble and are, in fact, a signal that the tenant is committed to making the property a home. "Turning down tenants with pets may mean that landlords are not only forgoing good tenants but losing out on longer lets. In light of this, ARLA, in association with Dogs Trust, has drawn up some advice for pet-owners looking for homes.” Clare Kivlehan, outreach projects manager at Dogs Trust, said: “With more and more people renting and almost half of UK households owning a pet it can be frustrating trying to find a landlord who is willing to accept pets. "We launched our Lets with Pets scheme to help pet owners and to encourage landlords and lettings agencies to consider pets by providing advice and information. "There are simple steps that tenants can take to enhance their chances of securing a tenancy. In the current market, it is essential that pet owners make themselves stand out from the crowd and to show they are responsible pet owners.” Tips to help prospective tenants with pets looking to move into a new rented property: - Consider a higher deposit: One of the main reasons landlords do not rent to pet-owning tenants is because they are concerned about damage to their property. By offering to pay a higher deposit, it can offer the landlord peace of mind that any damage will be covered. It might also be worth offering to pay for professional cleaning on leaving the property. That also illustrates commitment to maintaining the property - who wants to lose their deposit?
- Pet information: When trying to secure a tenancy it is important to provide as much information about your pet as possible. It is worth including references from previous landlords and even vets to show that your pet is well behaved.
- Meet and greet: What better way to show that your pet is friendly and to alleviate any concerns the landlord might have about their behaviour, than to arrange a meeting with your pet. Even a brief meeting could be enough to change a landlord’s mind.
- Written permission: You should always get any agreement with your landlord to allow your pet in their property in writing. That will provide proof if there are any disputes in the future.
- Be flexible: Not all landlords will be open to renting their property to someone that has a pet, so it is important to remain flexible in both location and type of property.
- Speak to ARLA agent: If you are still struggling to secure a tenancy because you own a pet, speak to an ARLA agent.
- Visit the Dogs Trust Lets with Pets website to search for a pet-friendly letting agency in your area - letswithpets.org.uk
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Dog owners have been urged to be vigilant after two pets died from the killer disease, Alabama Rot. Alabama Rot had previously only been seen in America. But since last year, a similar disease is believed to have killed nearly 30 animals in the UK with potentially dozens of other unconfirmed cases. Seven dogs in the New Forest area of Hampshire have died since the outbreak and further cases have been reported elsewhere. Now officials in Wigan, Lancashire, have confirmed a further two dogs have died after contracting the illness. Alabama Rot was first reported in greyhounds in America in the 1980s - but a wide range of breeds have been struck down. Dr Dan Batchelor, who is a specialist vet at the University of Liverpool, said: “Most affected dogs have a history of being walked in woodland areas. "Most of the reported cases have been in Hampshire but the disease has been reported in other areas including Lancashire and Cheshire.” The disease has been linked to dogs eating a certain vegetation in woodland or possibly pesticide used on trees, but no official link has been found. According to the Liverpool Echo, early symptoms of the illness include skin lesions, often on the legs, that can develop up to several days after the walk. Dr Batchelor continued: "Signs of kidney failure can include loss of appetite, depression, and vomiting. The mortality rate is sadly high despite treatment.” “The cause of the disease is unknown even though extensive testing has been carried out. “It is advisable to keep dogs under close control in woodland areas and dog owners should be aware of anything that their dog eats, chews or picks up. "If owners notice wounds on their dog after exercise in wooded areas, or if they are worried about their dog’s symptoms, they should take the dog to their vet. Most vets are now aware of the condition.” A Wigan Council spokesman confirmed that two dogs had died as a result of the illness and further tests were taking place.
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A British Army dog killed alongside her handler in Afghanistan is to be honoured with what is called the highest military award for an animal.
Sasha, a four-year-old yellow Labrador who was trained to hunt out explosives, is credited with saving the lives of scores of soldiers and civilians. She will be awarded the PDSA Dickin Medal, which the charity says is the animal version of the Victoria Cross. She died alongside L/Cpl Kenneth Rowe in a Taliban attack in 2008. Sasha was deployed with handlers from the Royal Army Veterinary Corps, attached to the 2nd Battalion The Parachute Regiment. Alongside her handler, she was tasked with carrying out advance patrols to find safe routes for soldiers and sniffing out weapons and IEDs. The PDSA said: "Sasha's determination to search and push forward - despite gruelling conditions and relentless Taliban attacks - was a morale boost to the soldiers who entrusted their lives to her weapon-finding capability. "On one occasion recalled by regimental colleagues, Sasha was searching a building in Garmsir when she detected two mortars and a large quantity of weaponry, including explosives and mines. "This find alone undoubtedly saved the lives of many soldiers and civilians." In 2008 she was assigned to 24-year-old L/Cpl Rowe and the pair were considered the best in the Kandahar region.
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A hand-decorated plate designed, created, and signed by comedian Johnny Vegas is being auctioned on eBay with all the proceeds going to Dogs Trust.
To bid for the plate click here
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Commercial Sales Opportunity for Pet Trade Xtra
Due to the unrivalled success of our e-mail newsletter publishing operation we need now need to expand our sales team. We’re looking for the ideal person to take on the sales of our unique mix of banners, buttons, Webitorials and E-mail Advertorial special issues for Pet Trade Xtra, GTN Xtra and GTN Food Xtra.
Due to the unrivalled success of our e-mail newsletter publishing operation we need now need to expand our sales team. We’re looking for the ideal person to take on the sales of our unique mix of banners, buttons, Webitorials and E-mail Advertorial special issues for Pet Trade Xtra, GTN Xtra and GTN Food Xtra. If you have telephone and face-to-face sales experience, have a good understanding of digital media and an interest in either the pet, gardening or catering markets then joining our team could be the ideal opportunity for you. Our company is renowned for producing excellent b2b editorially-led products that fully engage with our audiences and provide real results for our advertisers and commercial partners. To find out more about this great opportunity, please send an e-mail to Trevor Pfeiffer making your case to be interviewed, together with your current CV. E-mail trevor.pfeiffer@tgcmc.co.uk.
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Pet Trade Xtra – Circulation Report 2013
- Total e-mails sent: 355,576
- Issues published: 47
- Unique readers (e-mail openers): 6,647
- Average opening rate each issue: 28%
- Average page views per month: 13,902
Source: Newsweaver Reports
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