"We like to think big at King British," said marketing manager Amy Hepworth. "Come and visit us on stand E11 to see the world's largest fish flaken produced by our resident expert John Parker."

King British thought about getting the Guinness Book of Records to verify their claim but were unable to get the arrangements sorted in time for AQUA. But the fish flake will be carefully taken away from the show in its glass case and the company might still try to get verification."

The giant fish flake was just one of the talking points on the Kind British stand. The company explained to visitors it had taken out all artificial colours, flavours and preservatives from their fish flake, in a move to rid fish foods of synthetically manufactured ingredients, replacing them with naturally-sourced products. 

Synthetic colourings have become increasingly unpopular with the general public in recent years. Many synthetic colourings have already been banned or actively discouraged in human foods and some pet foods, so we, at King British, wanted to make the changes first and lead the way in the aquatics’ market.

Coupled with stylish new artwork for the food range, King British is demonstrating to its customers that it is the market leader when it comes to product development, whilst maintaining  the excellent nutrition that customers have come to expect through careful formulation and the use of the highest quality ingredients. 

Feeding trials have shown that natural colourings have absolutely no adverse effect on the palatability of the foods 

And you’ll still find the unique Immuno Health Booster in King British Flake, stimulating each fish’s natural immunity to fight off infection and disease. Could this be the world’s best, as well as biggest, fish flake?

For information on the King British product range, contact your local area sales executive, call the Customer Care Team on 01427 675663 or visit www.kingbritish.co.uk