Raw and natural feeding expert Natures Menu has unveiled a new look range of point of sale items which aims to provide retailers with improved merchandising for their natural pet food sections.

Included in the range are the new vision freezers which combine a chest freezer with an eye catching overhead display unit, all branded in Natures Menu’s fresh new graphics and educational foamex wall art.

Some of the first stores to benefit from these new materials are Scampers in Soham (above) and Rooke’s Pet Products in Spalding (below).

Jason Rooke, managing director of Rooke’s, comments: “As a result of an increase in demand for raw pet food, we made the decision to invest in additional freezers stocking Natures Menu.

"Natures Menu’s new chest and overhead combination freezers have made great use of the space and really grab the attention of the shopper.

"Natures Menu supported us with a series of new POS items including signage promoting the benefits of feeding a raw diet.

"We’re delighted with how the section now looks as it provides our customers with more choice and a more informative experience.

"We’re using the freezers to display Natures Menu entire range but with a push on their complete and balanced meals which continue to grow in popularity”.

Natures Menu marketing manager Emily Cannon, who headed up the project, spoke about the investment, stating: "We’ve created a range of consumer focused POS materials that aim to inform on the benefits of a raw diet and the convenience of our products.

"So many of our valued retailers have put a great amount of effort into converting their customers to raw and we wanted to show our thanks by  providing merchandising that aims to drive footfall towards our freezers and their natural feeding section”.

To request a trade pack and details of how to order items from the new range contact your Natures Menu representative or call 0800 0183770.