Online supermarket giant Ocado has launched its own pet store and is now delivering to homes throughout the UK. It follows a successful regional trial.

Fetch is a standalone pet website currently stocking more than 8,000 products, ranging from food and treats to specialist healthcare, toys, beds and accessories.

Prices start at just 49p and Fetch offers free delivery when customers spend £10 or more. There is also next day delivery in hourly slots from 6am until 11.30pm.

Food brands on the site include Hills, Royal Canin, James Wellbeloved and Nature’s Menu. Other popular brands include Frontline, Kong, Feliway, Adaptil, Beco Things, Pooch & Mutt and Billy+Margot.

The site allows owners to create personalised profiles for their pets – in other words, the pet becomes the customer. This saves information for future shops based upon key factors such as weight and health condition to help filter product suggestions.

“Britain is famous as a nation of pet lovers and we’ve seen real demand for high quality, great value pet care products and so fetch.co.uk was born," said James Matthews, director of non-food at Ocado.

"We know that pets are very much part of the family and we’ve designed Fetch to help our customers’ pets lead full, healthy and happy lives. Just think of us as your friendly local pet shop."

For more information visit www.fetch.co.uk