Leading UK price comparison website Confused.com will be making its first appearance at The Pet Show, Stoneleigh Park, Warwickshire on July 20-21, signalling its move into the exhibitor market.

The move follows the successful launch of its multi-pet insurance comparison service last year. The service provides a user-friendly experience, with a quicker quote process and with a variety of insurers to choose from, meaning pet owners are armed with all the information needed to make an informed decision.

“People will know us for our online insurance comparison services but The Pet Show will provide us with a fantastic opportunity to meet consumers and explain more about the benefits of using our online service to obtain a quote/comparison," said Kate Rose, Head of Pet Insurance at Confused.com.

“Finding the right pet insurance policy can be a difficult and confusing task, so you want to be able to find a policy that covers your pet for everything it needs whilst also being cost effective. That's where Confused.com comes in.”

Confused.com will be taking a stand in The Kennels section of the show and with more varieties of animals, exhibitors and displays than any other multi-pet related event in the UK, the show is expecting to attract 20,000 visitors at its debut outing.

Show director Ian Sear said: “We're delighted that Confused.com have selected The Pet Show for their debut exhibition. We've got some great names on board already and space is filling up fast. With six dedicated sections to the show, it's set to be a great couple of days.”