In This Issue
Big changes planned for Pet Care Trade Association
See the largest number of new products under one roof
Dragons' Den-backed pet firm to launch treat
Long Paws comes to the aid of thirsty dogs at Crufts
Dog food sales in the UK reach record levels
Dogs are still the nation’s favourite pet
Aquatic retailers get a pat on the back
World's first pet-specific Data Recorder launched
Supreme spread the message for better quality muesli
It's Pet Theft Awareness Week
People like working for Pets at Home, it's official!
But top Pets at Home executive quits to join Halfords
Crufts' TV audience at an all-time high
Plans for a new aquatic show at the NEC
Hollings takes advantage of social media opportunity
Walter Harrison’s launches value pack of fat balls
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Plans for a new aquatic show at the NEC

A new aquatic show is being planned to encourage more people in the UK to take up fishkeeping as a hobby.

It's understood that the Aqualife Expo event would take place over three days at the NEC in Birmingham in 2014. There would be an exclusive trade day followed by two days open to the public.

The country’s most prominent clubs and societies would be on hand to demonstrate the latest trends in fishkeeping and provide informative lectures throughout the event.

The show would take place alongside a home improvement expedition, which normally attracts 40,000 visitors. These visitors will be a mixture of current hobbyists and potential new ones.

One idea being muted is to place aquariums, ponds or water features around the home improvement expedition, providing a virtual reality snapshot of the beauty of fishkeeping.

Another idea is to allow trading during the public days of the show, with the profits to be re-invested in the grass roots of the hobby, in the form of a donation to the clubs and societies that keep driving the hobby and the industry forwards.
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