In This Issue
Natures Menu aims to win at home and abroad
Residents angry over plans to turn pet shop into an off-licence
Hot deals on offer at Pedigree Wholesale trade show
AATU is the Aston Martin of the natural pet food market
Lily's Kitchen launches 'superfood' snack bars for dogs
Nikon's new camera mount presents a dog's eye view
Key overseas buyers of garden and pet products to meet British suppliers at Gardenex and PetQuip event
Eco-Concept pet housing made from recycled plastic and wood
Two new products added to PetSafe's FroliCat range
Billionaire spends £20,000 on gold Apple Watches for his dog
Retailers urged to reject dyed fish for sale
Devonshire dog fed a Devonshire diet wins Devon County Show
International digital marketing manager appointed by PetSafe owners
Reptile collector jailed after breeding rodents as food for pet snakes
Pet dog who vanished chasing a rabbit turns up 150 miles away
Be ‘in the pink’ and raise money for charity with a hoodie
Winner of £1,000 worth of Johnson's 4fleas stock announced
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
Lily's Kitchen launches 'superfood' snack bars for dogs

Lily’s Kitchen claims to be revolutionising the offerings in the pet snacking category with the launch of three new 100% natural, hand baked superfood snack bars for dogs.

These snack bars are packed with protein and bursting with superfoods and health boosting botanicals.  The all natural range includes:

  • Eat Your Greens – Apples, Kale, Spirulina, Wheatgrass & Mint
  • Red Berry Boost – Cranberries, Raspberries, Goji Berries & Rosehips
  • Sun Shiny Day – Banana, Papaya, Sunflower Seeds and Dandelion Root

Launching on June 8, the easy to snap triangles can be broken off to be given as a healthy treat when out and about. The bars can also replace a whole mealtime too if required.

Philip Wells, technical director at Lily’s Kitchen, said: "This new bar has been very tricky to create and has been three years in the making. Most snack bars are made moist and chewy by adding cheap synthetic additives, which also act as preservatives. We never use artificial additives or ingredients in any of our foods so we embarked upon the challenge to develop a revolutionary baked snack bar for dogs.

"I am absolutely thrilled that we, along with our bakery have managed to create our perfectly formed delightfully crunchy snack bar for dogs using healthy ingredients that we are immensely proud of.”

Henrietta Morrison, founder of Lily’s Kitchen, added: “Looking at the growth in green juicing and healthy snacks, people are becoming more aware of what they eat. They also want their dogs to eat well with nutrient-rich diets to match the healthy foods they feed their families.

"At Lily’s Kitchen, we work hard to find the best ingredients to make the most nutritious recipes possible and this is something our customers really appreciate and we are continually striving to marry our expertise in pet nutrition with busy lifestyle trends and the ever growing demand for convenience.”

Each 36g pack contains two bars, which come in impactful, shelf-ready display boxes each containing 18 packs, designed to encourage impulse purchasing and driving incremental sales in-store. The bars will be supported with eye-catching posters and leaflets.

RRP £1.99 available from selected independent pet shops, health food shops and online at

Facebook Twitter LinkedIn
Email Software by Newsweaver