Butch & Bess, the natural pet grooming product company from Borehamwood has made an appearance on the latest broadcast of popular BBC television programme, Dragons’ Den. 

Founders Mark Hirschel and Jo Amit delivered a concise pitch about their range of essential oil based grooming products for consumers and professionals during a filming session in May.

Despite their best efforts, the duo didn’t secure investment from the show’s multi-millionaire dragons Peter Jones, Duncan Banatyne, Deborah Meaden, Kelly Hoppen and Piers Linney. 

“It was a once in a lifetime experience, but we were gutted with how the episode was edited in the end. We were only given a few seconds air time, and the full range of thoughts and opinions of the dragons weren’t broadcast,” explains Mark Hirschel.

“Our pitch included our own dogs wearing some of our very popular pet perfumes. Peter Jones took a sniff of my dog Roxy, and said it was the best smelling dog he had ever smelled! We would have loved that comment to make the final cut, but it wasn’t to be.”

Even though they did not get the result they hoped for, Jo and Mark say they were still glad to have gone on the show and still believe in their business and its products.

Jo Amit added: “We’re pleased we went on the show, but ultimately the participants don’t have any control over what is broadcast and what is not. But we know our products are valued very highly by pet owners and professionals across the country. It just confirms what we knew all along, our products are made for dogs, not dragons.” 

Butch & Bess was only established in November 2013, and since that time the company has developed a product range which consists of professional grooming conditioning shampoos, ready-to-use conditioning shampoos, daily coat sprays, natural pet perfumes, detangler sprays, as well as pet bed and car deodorisers. 

Visit www.butchandbess.com for further information about Butch & Bess products.