Nigel Baker talks exclusively to Pet Trade Xtra about his hopes and ambitions for the pet industry after his appointment as PCTA Chief Executive.

How do feel about your new appointment?

Really excited! There’s a lot of work to do, but as the only membership organisation for pet industry specialists in the UK, there is real potential to grow and improve what we currently offer our members. I’m very much looking forward to getting started.

What was it about the role that tempted you?

Having spent 30 years in the pet industry in various manufacturing roles, I felt it was time to give something back into the trade that I had gained so much from.

What is your employment background?

I originally trained as an engineer and then moved into pet foods, starting with the family business, Edward Baker Ltd. I then set up Supreme Petfoods (Russel Rabbit etc.). I was Managing Director of Laughing Dog, and was part of the team that set up ‘Betty Miller’. More recently I have been working in consultancy for businesses in and out of the pet industry.

What are the major issues facing the pet industry?

The industry is facing tough challenges at the moment. There is a decline in some areas of pet ownership and a difficult economic climate which squeezes everyone’s profit margins, as well as a move from traditional wholesaling to direct supply which has created a shift in the dynamics of the pet industry.

In light of the recent PAW report how can the pet industry help to educate owners better about responsible pet care?

There’s a huge amount of detail in the PAW report, and I will be fully digesting it with my new hat on to come up with answers to that question. Needless to say it raises some important issues, which as an association, whose members have direct contact with pet owners, we will need to address.

How would you like to see the PCTA develop over the next few years?

Over the next few years, my aim is to grow membership. We need to listen to our members, to understand exactly what they want from us as their trade association, so that we can provide an excellent range of relevant benefits that will help their businesses succeed. I also want to develop our online presence, and further cultivate our training and qualifications packages.

Do you have a clear vision for the organisation?

I would like to see the PCTA develop into the foremost pet industry association in the UK – a gold-standard for membership associations and a recognisable brand, so that the pet-owning public are assured by that hallmark of quality. The PCTA needs to promote the best in care for companion animals by ensuring its members are reputable, qualified and trustworthy to deliver exceptional service to pet owners in the UK.

What advice would you give pet retailers in today's challenging market?

Pet retailers should be looking for new ways to keep the competitive edge in these challenging times. Embracing new technologies, getting themselves qualified and taking advantage of the opportunities available to them – especially through the PCTA – as well as continuing to offer first-class customer service and advice to their customers will help ensure that they weather the storm and survive.

Have you got pets yourself?

I don’t currently have any pets, but over the years I’ve owned many types of animals: from dogs and cats, to rabbits, chinchillas, hamsters and rats.  

What are your hobbies?