In This Issue
Pet stores must invest in knowledgeable staff and appealing premises to attract more customers
Challenging year ahead for the pet industry
Burns Pet Nutrition to sponsor major horse race
Natures Menu now available through Pedigree Wholesale
Pet shops can get a slice of the 'veterinary market'
Peckish pulls more consumers into bird feeding with TV campaign
New products feed growth at Cambrian Pet Foods
Billy + Margot set to launch super-premium tinned range
Ancol branches out into China
Innovative dog training conference is sold out
Pet Industry Federation hosts Companion Animal First-Aid course
Lost dog reunited within half an hour thanks to microchip
Superfish Frozen Fish Foods now available from Pedigree Wholesale
Last chance for online entries for Crufts 2014
Xtra Dog gets involved in 350-mile sled dog race
Pet DNA database to help reunite owners with missing animals
Eau de Dog is a perfect Valentine's Day sale
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Pet DNA database to help reunite owners with missing animals



A DNA database for pets has been launched in a bid to make it easier for owners to track down their missing animals.

Lost Alert Animal Search UK launched the scheme to help reunite owners with their missing pets using their genetic paw prints. 

It has 85,000 users registered and receives up to 3,000 missing pet reports each month via the free to use database.

Former police officer, Tom Watkins, dreamt up the database and believes it could even become bigger than that used by the authorities to profile people. 

He said: "The DNA profile can be captured for any pet through a simple process that pet owners can carry out in the comfort of their own home. The sample will then be sent to a state of the art laboratory and analysed.

"The genetic fingerprint of the pet will then be stored on the specialist database which all UK police forces and Interpol - particularly useful for missing or stolen horses - will be given access to."

He said the information could be used to provide "indisputable proof of identity for pets" recovered after a theft or in an ownership dispute. 

While there have been previous separate databases for dogs and cats, Mr Watkins' system appears to be first integrated system for all pet owners. 

The site, www.lostalert.co.uk, will allow owners to store 10 photographs of their beloved beasts on the database, which can be used for identification.

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