David Tennant has lent his vocal talents to a new advertising campaign by the Dogs Trust.

The new campaign, the charity say, aims to challenge outdated and incorrect perceptions held by the public about rescue dogs and launches tonight with an ad, Trained For Love, created by agency Kitcatt Nohr and showing various dogs being put through their paces to get them ready for their new owners.

Adrian Burder, marketing director at Dogs Trust, said: “This ad is beautiful, and anyone who loves dogs will be moved by it. We expect a lot of interest from people who can give a new home to a Dogs Trust dog as a result. The idea of 'Trained for Love' is a wonderful way to describe the amazing work our centres do with stray and abandoned dogs.”

Paul Kitcatt of Kitcatt Nohr, added: “Dogs Trust is a fantastic organisation, and a great client. This ad follows our successful fundraising TV work last year, and takes us into new territory. The idea is simple but utterly charming, and you would need a heart of stone to resist the appeal of our canine stars.”

You can watch the advert above or by clicking here