Generous Brits will shell out £595 million on gifts for their pampered pets this Christmas.

Half of pet owners will buy their beloved family pet at least two presents, spending an average of £26.53 in the process, according to research from VoucherCodes.co.uk.

The study of 2,000 Brits revealed animal lovers prioritise their furry friends over other family members. Half splash out on presents for their pets compared to just over a quarter (29%) who will buy their aunt or uncle a Christmas gift.

In fact, one in 10 will treat their pooch or kitty to four or more presents this Christmas and spend over £50.

Nothing is too good for the posh pets of Oxford with their owners spoiling them rotten with an average of £101.78 worth of treats. Meanwhile, the animal-loving residents of Brighton & Hove spend over double the national average on presents for their pets.

Duncan Jennings, co-founder of VoucherCodes.co.uk said:“They say a dog is man’s best friend and our research confirms just that, with Brits making their pets as much a part of Christmas Day as any other family member.

"With many families planning to tighten their purse strings this festive season, savvy shoppers looking to pamper their pets for less should look out for the big deals and discounts we can expect to see appearing on pet products in the run up to Christmas.”