Visitors to PATS Sandown can expect to see an impressive showcase of new products for 2014 with a record number of over 160 exhibitors keen to unveil their latest creations when the event opens. 

As well as being displayed on a vast array of exhibitor stands in Surrey and Esher Halls during the two-day show, over 200 items have been entered into the New Products Showcase.

The Showcase is a great way for visitors to see and touch the new products, making it the ideal place to view the things they’ll want to stock in their store.

Once visitors have seen what they like in the Showcase they then have the opportunity of visiting the stands of the manufacturers or suppliers of those products to discuss them in more detail. There will be an information card beside each product, giving details, such as suggested retail price and where in the show the item’s exhibitor can be found.

All entries in the Showcase will be judged by a panel of retailer judges for the New Product Awards on the first morning of the show. The results will be known and highlighted throughout the halls for the rest of the exhibition.

The panel of judges has already been chosen after retailers were invited to put themselves forward, and their identities are a closely guarded secret to ensure complete impartiality during the judging process.

Winning an award in the PATS New Product Showcase can be the launch pad to huge sales. That’s according to companies whose new products have been recognised at previous exhibitions.

Manufacturers can be confident that successful products have a great chance of becoming bestsellers because a panel of pet retailers decides the awards. Past winners admit that winning an award can certainly increase the profile of the items to the trade.

The awards will be presented at the New Products Showcase display at lunchtime on Tuesday. Visitors will be invited to attend and cheer on the winners.