In This Issue
Shock over Channel 4 coverage of 'puppy cloning' competition! It trivialises the issue, says KC
Dogs Trust against cloning
Mars buys P&G's pet food brands in $2.9bn deal
Tetra’s AquaArt Explorer Line highlights stylish design
Councils fail to follow industry advice on pet shop licensing
Break the mould with Hill's Ideal Balance
Photographer uses Photoshop to help abandoned dogs find homes
British pet firms clinch impressive export orders in America
How a PetQuip Award can give a business an added boost
Global pet food brand set to take UK market by storm
100% mark-up on own pet food brand with no minimum order
New Chair for British Dog Groomers' Association
Whisker-friendly feeding bowl returns to pet stores
Lily’s Kitchen launches new game recipe ‘Wild Woodland Walk’
The best in-car comfort and safety for dogs
Record number of petcare product suppliers exhibiting in British group at Interzoo
Sneak preview of what will be showcased at Interzoo
New Jungle Green LED Lights from WhitePython
TopLife Formula sponsors Flyball puppy in training
Get your paws on discounted Crufts 2015 tickets
Call for a ban on electric shock collars reaches the House of Lords
Barley straw situation ‘still bonkers’ says industry body
Follow the Sleddog Championship action free online at CSJ
Trainee solicitor who left a dog to die is jailed
BVA supports campaign to keep dogs on lead near livestock
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Global pet food brand set to take UK market by storm


Pet food brand Pet Princes, which is currently distributed in 27 countries across the world, will shortly to be launched into the UK market... 

Pet Prince for dogs and Pet Princess for cats are the brand names for a range of pet food products developed by Pet Nutrition Limited based in Malta, a family-owned business founded in 1997 by Matthew Wismayer.

Matthew (left) is a passionate campaigner and advocate for improving the standards of pet nutrition for cats and dogs. Working with his team of veterinary advisers and nutritionists, he has produced a range which is set to take the UK pet food market by storm.

The company has one of the most comprehensive ranges of products on the market to cater for any life stage, size, activity level, age and dietary requirement of both cats and dogs and has also gone on to develop special foods to deal with specific medical and dietary digestive disorders. The range also includes a variety of grain-free treats, shampoos and other important pet accessories.

The brand is likely to strike a chord with those pet owners looking for a back-to-basics approach to feeding their cats and dogs and can also be used as a BARF diet substitute for those days when it is not always convenient to feed a raw meat diet.

Pulling together ingredients that a cat or dog would have eaten in the wild, each product has a high human-grade meat content and is packed full of vitamins, minerals, amino and essential fatty acids. 

Maintaining high quality standards is a key part to the Pet Princes philosophy and all the foods have been tried and tested, passing through a series of tests to ensure that they are devoid of artificial flavours, colourants and preservatives- enabling the brand to provide a full declaration of ingredients which not every pet food company can boast.

Only high quality human-grade meat is used which is gmo free and not tested on animals (ISO 22,000). The inclusion of fruits and vegetables combined with the integration of herbal and botanical extracts contribute further to improve and strengthen a cat or dog’s immune system, helping pets to enjoy maximum health whilst at the same time preventing a list of possible diseases and allergic reactions.

All the Pet Princes products come in colourful attractive packaging with a slight retro look which gives each product real shelf appeal.

Pet Nutrition will be exhibiting at this year’s Interzoo in Nuremburg, Germany from 29 May-1 June. (Hall 6 Stand 327), and visitors to the stand will have the opportunity to take advantage of show offers plus the chance to win free stock for their shop.

For further information, or to become a stockist Tel: 01452 610608 or visit the website: www.petprincesuk.com

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