In This Issue
Wild bird care sales soar as competition hots up
Price reductions on more than 50 Gardman wild bird care products
Solus joins forces with Marriages
New identity for Nature's Feast
New Pets at Home store on multi-million pound retail site
Pooch & Mutt launches treats in Finland and Sweden
Pets prove to be a child's best friend
Communication is the key to all successful businesses
Sleeping in a kennel to raise awareness of abandoned puppies
Pet retailers urged to enter new industry awards
Ultimate luxury holidays for dogs
Fish tank thief returned to shop to buy goldfish
Family pet wins training award...and beats cancer
The man from Del Monte says focus on pet food
New Trade Marketing Manager for FURminator and 8in1
TickLess arrives in the UK
11,000-mile journey to 'rescue' adopted cat
Pet specialist on GIMA Awards judging panel
Pet dog is groomed to look like YODA from Star Wars
People in the South prefer cats to dogs
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Pets prove to be a child's best friend



A new study by Mars Petcare reveals that the bond between youngsters and their pets is stronger than ever, with 80% of children believing their animal to be a member of the family.


The study of 1,000 children aged between nine and 10 years old, conducted by Mars in conjunction with the Waltham Centre for Pet Nutrition and The University of Liverpool, with partners Liverpool John Moore’s University and Liverpool City Council, has revealed the significant levels of attachment.

 
The research revealed that almost 50% of children talked to their pets as they would to their friends, while over one in three confided in their pets.

The study also suggests that more than a third of children believe their pets understand how they feel, demonstrating the pivotal role that animals play in the lives of young children.

The research looked at the ownership of a range of pets – including dogs, cats, rabbits, rodents, horses and fish – with the findings, revealing that more than half of children considered their dog to be their “favourite” pet, followed by cats (15%). 
 
The research also looked at the impact that pets have on children who do not have siblings, showing a strong attachment between single children and their pets. 

Lead researcher Dr Carri Westgarth from the University of Liverpool's Institute of Infection and Global Health explained: "In the absence of siblings, pets offer children the chance to care for and nurture others; a vital skill in a child’s learning and development.

"The youngest siblings in a family also had stronger attachment to their pets which can be attributed to a lack of younger, more dependable siblings to care for."
 
Dr. Sandra McCune, Scientific Leader for Human – Animal Interaction at Waltham, said: “Pets play a crucial role in the development of children, allowing them to socialise, care for and nurture others.

"This is particularly important for children who do not have siblings to learn from and play with, and for the youngest siblings in the family who do not have a younger, more dependable sibling to care for.

"Children often yearn to own a pet and the developmental impact that they have for kids is significant. Not only are they good in terms of exercise and responsibility, but also helping children understand relationships.

"Playing, taking care of and talking to animals can have a really positive impact on a child’s development.”

The study showed that children feel that their pets are key members of their family, and regardless of whether the child is a girl or a boy, the bond between child and pet is strong.

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