In This Issue
BBC Dragons’ Den investments join forces at Crufts
Wimbledon pet shop appears on ‘The Fixer’ next Tuesday
Bath‐based Not Just Pets gets a Twitter boost from Theo Paphitis
Pooch & Mutt teams up with ex-Disney animator to create 'healthy diet' video
K9 Dog Wash launches indoor dog washer
The Innocent Hound & Cat available at Pets Corner
2015 All Japan Grand Champion fed on Saki-Hikari
Vet's Kitchen brings novel approach to grain-free
PIF announces date and venue of Forum & Awards
Vets call for strong welfare enforcement as 4 in 10 see cats with airgun injuries
Pet shop worker robbed at gunpoint
Chelmsford woman denies running illegal pet shop from home
Producing a great CV can help secure that dream job, says recruitment expert
Thug jailed for cruelty to Staffordshire bull terrier
Mr Johnson’s to launch small animal treats at PATS Sandown
British retailers are flying the flag! UK POS offers top tips for the high-street
New addition to Johnson's popular Fishy's range
'What foods are dangerous to dogs' poster
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BBC Dragons’ Den investments join forces at Crufts


Two of Deborah Meaden’s BBC Dragons’ Den investments will be brought together at this year’s Crufts as her latest venture, the Zeven Photobooth, will be found alongside one of her 2012 investments, Billy + Margot. Any visitor will be able to take instant photos and post them on their Facebook and Twitter pages.  

Two of Deborah Meaden’s BBC Dragons’ Den investments will be brought together at this year’s Crufts as her latest venture, the Zeven Photobooth, will be found alongside one of her 2012 investments, Billy + Margot. Any visitor will be able to take instant photos and post them on their Facebook and Twitter pages.  

Marie Sawle, founder of Billy + Margot, said: “As soon as I saw the photobooth on Dragons’ Den I knew we had to have one at Crufts.

"It is interactive, fun and many people who compete at the show will want to have a photo taken with their dog to capture their memorable day. It’s something that has never been done before and we think it will be a big attraction.”

The ultra sleek photobooth blends perfectly with the modern Billy + Margot branding but to ensure stand visitors have even more fun, Billy + Margot are planning some novel ‘dog related’ initiatives. 

These include a competition to win a year’s worth of dog food. In keeping with their 2015 theme ‘Get fit with our dog’, pedometers will be handed out to competition participants who will record their steps during the event*. The winner will be the person who has recorded the highest number of steps in one day. 

Those who wish to participate will need to head to Hall 1 and visit the Billy + Margot stand number 52.  

* Terms and conditions apply.

For more on Billy + Margot visit their website www.billyandmargot.com, or follow on Twitter @billyandmargot, or Facebook: Billyandmargot

Wimbledon pet shop appears on ‘The Fixer’ next Tuesday


The men behind Wimbledon pet store Creature Company admit they are getting nervous about seeing an episode of Alex Polizzi’s ‘The Fixer’, in which the TV star tries to give their business a makeover. The show is scheduled to be screened at 8pm on BBC2 next Tuesday (February 17)...



The men behind Wimbledon pet store Creature Company admit they are getting nervous about seeing an episode of Alex Polizzi’s ‘The Fixer’, in which the TV star tries to give their business a makeover. The show is scheduled to be screened at 8pm on BBC2 next Tuesday (February 17).

Creature Company owner Sebastian Latour and his partner Carl Houghton took part in filming for the show last year but they haven’t been shown the edited film yet.

Carl, who runs the Wimbledon store, told Pet Trade Xtra: “Yes, we are both nervous about seeing the programme for the first time but also excited.

“We are honoured to be a part of a BBC film and hope that the exposure works to our advantage.”

Carl did admit that he and Sebastian were a little disappointed they had not learned more about the promotional and marketing side of business.

“Alex certainly helped us with the ‘look’ of the shop,” he added. “But we have been left a little bit on our own when it comes to marketing.

“It’s hard to say whether or not the programme has had an effect on our business but we are hoping for an uplift once it has been aired.

“We are fortunate to have taken in part in such a high profile series and can’t wait to see the finished outcome.”

During filming Carl and Sebastian visited PATS Sandown last year, and are considering attending the show again next month…this time without the film crew.

 

 

 

 

 

 

 
Bath‐based Not Just Pets gets a Twitter boost from Theo Paphitis
A Bath‐based firm has received another business boost from retail entrepreneur Theo Paphitis...



A Bath‐based firm has received another business boost from retail entrepreneur Theo Paphitis. 

In 2012 Janine Tozer, owner of Not Just Pets, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly.

Theo re‐tweeted Janine’s message to his 260,000 followers and as a result, the business (www.notjustpets.co.uk) has hundreds more followers and extra interest for their website and shops in Bath, Larkhall and Frome. They are also profiled on a new website (www.theopaphitissbs.com) that is exclusive to Small Business Sunday winners.

Last week, Theo held an #SBS Winners’ conference in Birmingham attended by over 700 winners and was supported by various sponsors including Rymans, DHL and Robert Dyas.

Guest speakers, including Judy Naaké of St Tropez Tan, Rob Forcan of Gandys flip flops and Julien Callede of Made.com gave inspiring speeches about their businesses and Theo generously provided food and drink and goody bags. Theo and his guests gave their valuable time to try and inspire small business owners.

Janine said: “We moved our Bath shop in 2011 and this award was a huge boost to our Business and Theo continues to support the #SBS group.

"When I met him, he looked at me and said 'They’re Not Just Pets, They’re Family!' He had even remembered our strapline.

"It is great to have support from Theo because independent retail is tough and we have been trying to raise our profile since we moved the shop. Theo has recognised our hard work and helped spread the word about what we do to his following. He continues to interact and retweet us as members of this #SBS group”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS.

Six lucky businesses are re‐ tweeted every Monday at 8pm and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is Chairman.

To find out more about Not Just Pets visit www.notjustpets.co.uk

Pooch & Mutt teams up with ex-Disney animator to create 'healthy diet' video


Award-winning Pooch & Mutt has teamed up with an ex-Disney animator to create a two-and-half minute video, featuring Pepper the Cockerpoo, to promote the benefits of a healthy diet for dogs...



Award-winning Pooch & Mutt has teamed up with an ex-Disney animator to create a two-and-half minute video, featuring Pepper the Cockerpoo, to promote the benefits of a healthy diet for dogs...

In the video Pepper shows off her singing skills and explains a little bit more about her role at Pooch & Mutt.

She continues to explain how much her doggy friends love Pooch & Mutt’s range of natural, ethical and grain free foods!

Pooch & Mutt is now on the hunt for other dogs that have something great to say about the company's products. Dog owners are being invited to email pepper@poochandmutt.com and explain which Pooch & Mutt products have helped their pets and how they have heard about Pooch & Mutt. An image of the dog sitting, looking straight into the camera is also being requested

Every month Pepper will be choosing one lucky dog’s story to be made into a video which can be shared with family and friends!

"This is a great opportunity to finally listen to everything your dog has to say and spread the word about your love of Pooch & Mutt," said a company spokesperson.

Watch the video here

 
K9 Dog Wash launches indoor dog washer
The company behind an innovative self-service dog grooming machine is launching a second new product. K9 Dog Wash last year unveiled the K9000 – a coin-operated, outdoor located dog washing machine that offers a low cost and convenient alternative to grooming salons. The follow-up product, a version suitable for indoor use, makes its debut at PATS Sandown next month...

The company behind an innovative self-service dog grooming machine is launching a second new product. K9 Dog Wash last year unveiled the K9000 – a coin-operated, outdoor located dog washing machine that offers a low cost and convenient alternative to grooming salons. The follow-up product, a version suitable for indoor use, makes its debut at PATS Sandown next month...

Designed for canine convenience and comfort, the K9000 enables dog owners to easily position their pet within a safe and comfortable enclosure, wash the animal in shampoo and warm water, and then dry them using a warm air dryer.

Features include a raised floor that keeps dogs’ paws dry and eliminates puddles, and a hair filtration system that keeps the enclosure clean at all times. A custom-made floor coating helps dogs retain balance and feel comfortable, while a large front window prevents smaller breeds from feeling claustrophobic.

K9 Dog Wash launched the deluxe outdoor version at the London Vet Show last November and completed its first customer installation shortly afterwards. The company officially unveils the indoor, standard version at PATS Sandown. The standard version has a lower price tag than the deluxe outdoor model, as it plugs straight into the mains water supply, meaning it does not require an integrated water heater.

Engineered for reliability, ease of use and a long working life, the K9000 has a very compact footprint and requires only a 240V electricity supply and standard mains water connection. Constructed from robust stainless steel, the K9000 is built from quality components used in the valet and car wash industries.

For more information visit www.k9dogwash.co.uk

The Innocent Hound & Cat available at Pets Corner


Pets Corner has extended its bid to support British businesses by stocking luxury, British treats by The Innocent Hound. All 92 stores offer customers the Yorkshire-made sausages for dogs, together with the recently launched premium cat treats by The Innocent Cat...

Pets Corner has extended its bid to support British businesses by stocking luxury, British treats by The Innocent Hound.  All 92 stores offer customers the Yorkshire-made sausages for dogs, together with the recently launched premium cat treats by The Innocent Cat. 

Chloe Heaton, Managing Director of The Innocent Pet Care Company, says: “Not only are we thrilled that Pets Corner have chosen to stock our products, but the fact that our products have been selected as ‘Product of the Month’ for February has added to the excitement.”

The company has recently extended its range and now offers seven different treats. All of the products are made with British meat and high quality ingredients in their human-grade factory.

For more information email hello@innocentpetcare.co.uk or call 01765 641338.

2015 All Japan Grand Champion fed on Saki-Hikari

A seven-year-old, 94cm Kohaku, owned by Mr Chan Cheong, bred by the Sakai Fish Farm and raised by Narita Koi Farms, has been crowned All Japan Grand Champion. It was fed and grown on a selection of Saki-Hikari foods as its primary diet...


A seven-year-old, 94cm Kohaku, owned by Mr Chan Cheong, bred by the Sakai Fish Farm and raised by Narita Koi Farms, has been crowned All Japan Grand Champion. It was fed and grown on a selection of Saki-Hikari foods as its primary diet.

Koi fed and grown on Saki-Hikari continuously became Grand Champion from 2002 to 2013. Saki-Hikari are proud to win once again in 2015.

Developed on the back of decades of first hand breeding experience and feeding trials, Saki-Hikari diets provide complete and balanced, superior nutrition, bringing out the Koi’s true potential. 

The only fish foods to contain Hikari-Germ, a strain of Bacillus bacteria which aids digestion, helps optimise nutrient utilisation resulting in less waste and excellent water quality as well as supporting the Koi’s own good bacteria, making the fish’s immune system stronger.  Only the finest quality ingredients go into Saki-Hikari making them extremely palatable and providing superior nutrition. 

Saki-Hikari diets are available in small, medium and large pellet sizes and pack sizes of 2kg and 5kg. As well as being the diet of choice for the 9th consecutive All Japan Grand Champion, many Japanese breeders and expert Koi keepers throughout the world choose to feed Saki-Hikari.

If you would like more information about Saki-Hikari Koi diets call 0115 982 3900 or e-mail info@petproducts.co.uk.

 
Vet's Kitchen brings novel approach to grain-free
Vet’s Kitchen, creator of innovative advanced nutrition pet foods with its own small animal Veterinary practice (Vet’s Klinic), is launching three new super premium product ranges. The first is ‘Adult Sensitive Grain-Free’ dry dog food, containing a single source ‘novel’ protein and a ‘novel’ carbohydrate...

Vet’s Kitchen, creator of innovative advanced nutrition pet foods with its own small animal Veterinary practice (Vet’s Klinic), is launching three new super premium product ranges. The first is ‘Adult Sensitive Grain-Free’ dry dog food, containing a single source ‘novel’ protein and a ‘novel’ carbohydrate.

The development of Vet’s Kitchen Adult Sensitive Grain-Free Pork & Potato dry dog food was driven, as with all their products, by their own veterinary team’s insight.

Rising numbers of non-routine appointments that appeared to be related to adverse dietary reactions and the increasing recommendations made to owners to try elimination diets to resolve their pets’ skin and digestive problems identified a real need within the market.

Vet’s Kitchen’s Marketing Manager, Maria Vitale, explained: “Our vets’ first-hand experience is further validated by recent BVA research which revealed that skin (70%) and gastro-intestinal (54%) related problems were the two most common reasons for pet owners making non-routine visits to the vet.”

Maria (pictured) added: “Grain-free pet foods are playing a significant role in improving skin and digestive problems and our formula also has the benefit of providing pork as a single source novel protein and sweet potato as a novel carbohydrate, ideal for an exclusion or elimination diet. In addition, the much-reported consumer trend of pet humanisation lies behind a growing demand from pet owners for pet food with both transparent labelling and grain-free products.

"Owners want to feed their pets food containing high quality, healthy ingredients with no ‘artificial nasties’ and they want to see clearly what those ingredients are. As with all our products, our grain-free food contains added natural ingredients to aid joint health, digestion and skin and coat condition.”

The Vet’s Kitchen innovative approach to creating tasty super premium pet food is obviously working as they have experienced over 60% year on year growth and have plenty of new products in the pipeline.

No other pet-food has its own small pet veterinary practice which results in a first-hand relationship with pets and their owners.

Maria explained: “This unique rapport delivers knowledge, understanding and empathy and has always fuelled Vet’s Kitchen’s desire to create, develop and deliver the very high quality products that owners demand and which benefit their pets.”

Packed in practical stand-up re-sealable bags for long-lasting freshness, Vet’s Kitchen’s Adult Sensitive Grain-Free Pork & Potato Dry Dog Food joins its already well-established Dog Food range and is available in Small (1.1Kg – RRP £6.99) and Medium (2.2Kg – RRP £12.99).

About Vet's Kitchen
Founded in 2010, Wiltshire-based Vet’s Kitchen is a fast-growing independent British pet food brand with a reputation for creating innovative, trusted Advanced Nutrition for pets using high quality British sourced ingredients. The only British pet food brand to share its HQ with its own in-house veterinary practice, Vet’s Kitchen draws on the team’s everyday first-hand experience and combines this with latest research and technology to improve and develop new recipes. Their dry food, supplement sauces and treats for dogs and cats contain only natural ingredients and no ‘artificial nasties’ and they are available nationwide from supermarkets, independents and through their online shop.

VetsKitchen.co.uk | Facebook | Twitter

PIF announces date and venue of Forum & Awards


The Pet Industry Federation has announced that its 2015 Forum & Awards will take place on November 17-18 at the Crowne Plaza City Centre Hotel, Liverpool...



The Pet Industry Federation has announced that its 2015 Forum & Awards will take place on November 17-18 at the Crowne Plaza City Centre Hotel, Liverpool.

The Pet Industry Awards Dinner on the evening of November 17 will provide a glittering backdrop to the main Forum conference during the day. For the first time, a ‘Meet the Buyer’ event is being planned ahead of the Forum on November 16 to get the whole event off to a flying start.  

Nigel Baker, PIF CEO, said: ‘The organising committee for this year’s Forum & Awards felt that a move to a city such as Liverpool would give the whole event a new dynamic.

"The transport connections to the city are fantastic; and, with its rich cultural heritage, the city will provide some superb theming opportunities that will make the event bigger and better than ever.

"We will be making changes to the Pet Industry Awards this year, such as increasing the categories and Awards on offer in order to represent as much of the UK pet industry as possible; and we will be developing a Forum programme that brings in European retailers and cover topics such as labelling, social media and licensing."

Details of the topics being discussed at the Forum will be announced in the coming months, as well news of how to enter the 2015 Pet Industry Awards.

If you would like to know about sponsorship opportunities, contact Alexandra Baker at alexandra.baker@petfederation.co.uk; 01234 224507.

 
Vets call for strong welfare enforcement as 4 in 10 see cats with airgun injuries
Four in 10 vets have seen cats with airgun injuries in the last year, with many of these animals seriously injured as well as dying from their wounds, a British Veterinary Association survey shows.

John Blackwell BVA President (right) said: “These findings are distressing for both owners and vets...

Four in 10 vets have seen cats with airgun injuries in the last year, with many of these animals seriously injured as well as dying from their wounds, a British Veterinary Association (BVA) survey shows.

The latest Voice of the Veterinary Profession survey asked companion animal vets if they had seen any cats brought to them with airgun or crossbow injuries in the last twelve months. 41% said they had seen cats with airgun injuries. 1% had seen cats with crossbow injuries.

The survey results come as Cats Protection launches its Manifesto for Cats in the Commons (on Tuesday 10 February), which seeks amongst other measures tighter regulations on the licensing of airguns. This coincides with the recent launch of BVA’s General Election manifesto that calls for better animal enforcement of animal welfare legislation.

Commenting further many vets told how animals had died of their wounds or were severely injured, including fractured limbs that required amputation and injuries to eyes that require enucleation (removal of the eye).

Several vets pointed to an increase in owners presenting animals with airgun injuries during the school summers holidays, pointing to the perpetrators being young people and children:

“We saw several cases of airgun injures in cats over the summer holidays, causing severe injuries. These cases seem to have increased in numbers in recent years.”

“They always coincide with the summer school holidays… this has always been the case.”

“A cat was shot in the eye with an airgun pellet and require enucleation. Sadly…  think this was neighbourhood kids having a laugh and the cat wandered into the wrong yard at the wrong time.”

“The majority are clearly inflicted by low-powered airguns at close range. This suggests children who have been given airguns and are looking for something to shoot. One answer is to encourage and promote shooting by young people in clubs and on ranges where they can be educated in a culture of safe use, the pursuit of accuracy and the notion of responsibility.”

Other vets advocated more stringent measures. One vet who had seen several cats with airgun pellets, with the animal often losing an eye said: “Airguns should be banned. Full stop.”

Another vet voiced the frustration that many in the survey felt.

“Cats get shot because idiots think they are fair game, injuries range from self-recovering bruising to long-term embedded pellets to eye loss.”

John Blackwell BVA President (left) said: “These findings are distressing for both owners and vets. The frustration of many BVA members who work in small animal practice is clear. Anyone using an airgun, whether they are an adult or child, should be aware of the very serious injuries these weapons inflict and parents should act responsibly when allowing any young person to use or possess an airgun.

“The comments from vets in this survey clearly demonstrate the dreadful suffering that can be inflicted on animals when these weapons are used in the wrong hands, without careful and proper supervision. Whether the perpetrator is an adult or child, it is blatantly wrong to shoot indiscriminately at cats in this way. We urge the police and local authorities to take action where they can and ask all parents to think very carefully about the consequences of allowing their children access to a weapon that can kill someone’s pet and inflict serious injury on animals and humans alike.”

Cats Protection’s Advocacy Manager Jacqui Cuff commented: “Cats Protection is always shocked to hear of cats being shot which is why we’re calling for much stricter regulation on the ownership of airguns. We know from our own monitoring of the press last year that nearly five cats a week were reported to have been killed or injured by airguns in the UK – and this is likely to be an underestimate. We also held a three-month consultation to determine what members of the public felt were the most important issues for cat welfare and 98 per cent of those surveyed agreed this is one of them - which is why we’re including this important topic in our Cat Manifesto.”

 
Pet shop worker robbed at gunpoint
A pet shop worker has been robbed at gunpoint. The terrified assistant was held up in broad daylight on Tuesday in the Pet Supplies store in Mirfield, West Yorkshire...



A pet shop worker has been robbed at gunpoint. The terrified assistant was held up in broad daylight on Tuesday in the Pet Supplies store in Mirfield, West Yorkshire.

Police believe the raider, who escaped with cash, was armed with a handgun.

The drama happened in mid-afternoon at the store in Lee Green.

No one was injured but the victim was left shocked.

The area was sealed off as scenes of crimes officers and forensic experts were called to the lock-up shop.

Police also carried out house to house inquiries in the area.

They believe the man may have been loitering around the shop shortly before the raid.

Det Insp Stef Wiseman, of Kirklees CID, confirmed an investigation was under way.

She said: “Police were called to Lee Green, Mirfield, at 2.35pm on Tuesday following a report of an armed robbery at a pet shop.

“A man, who was armed with what is described as a handgun, stole a small amount of cash from the till.

“The suspect is described as a white man, aged in his late teens to early 20s, wearing a dark hoody and dark-grey scarf over his face.

“Anyone who saw a man matching the suspect’s description in the Lee Green area around the time of this offence is asked to call Kirklees CID on 101”.

 
Chelmsford woman denies running illegal pet shop from home

A 51-year-old woman has appeared in court accused of selling a sick puppy from an illegal pet shop and breeding centre at her home...




A 51-year-old woman has appeared in court accused of selling a sick puppy from an illegal pet shop and breeding centre at her home.

Julie Hutchings, of Beeches Road, Chelmsford, is on trial at Chelmsford Magistrates' Court on charges of running a non-licensed breeding establishment and non-licensed pet shop in 2013.

Chelmsford City Council, which is prosecuting, says she kept at least five litters of puppies in one year with intent to sell, was dishing out business cards and was advertising the dogs on websites.

But Hutchings claims she was simply quarantining dogs from Moulsham Street shop Aquapets and was advertising dogs on their behalf.

On Monday, the council's prosecuting lawyer, Andrew Nicklin, said: "On that premises there is a business of breeding dogs for sale."

Mr Nicklin said the city council first stumbled across Hutchings when city public health protection officer Siobhan Sheridan spotted her unloading a crate of puppies at a microchipping event on Thursday, May 2, 2013 at Melbourne Park.

When asked if she was a breeder, Hutchings allegedly said no and "quickly packed away the dogs in the car", leaving after passing a man a business card.

Two weeks later, Hutchings again came to the attention of the city council when a woman claimed she sold her a £395 pedigree Yorkshire terrier with an ear mites infection and worms.

Alison Munday claims she spotted the dogs on a website advert and collected the pet from Hutchings' home on May 8, where the defendant allegedly admitted to having ten dogs at home at the time.

Three days later, Ms Munday e-mailed Hutchings complaining she was already having to pay a veterinary bill.

A second complaint from disgruntled customer Rosemary Wilson claimed she bought a Yorkshire terrier/bichon frise hybrid from Hutchings' home on Christmas Eve, where Hutchings explained she was a dog translator and "knows what they're thinking through their behaviour".

While under cross-examination, Hutchings told the court these were her only two dog sales within a 24-month period, and that the money paid off veterinary bills.

She also claimed that the majority of dogs at her home were owned by Moulsham Street shop Aquapets, and she was simply quarantining them and advertising dogs on its behalf.

Hutchings said: "They were advertised to generate interest and if anyone contacted me they were given the shop's details."

The trial was adjourned on Monday and is expected to conclude on Tuesday, February 17, when Aquapets owner Michele Pawsey also gives evidence.

The Breeding of Dogs Act 1973 states it is illegal to keep a business of breeding dogs with a view to being sold without a licence.

 
Producing a great CV can help secure that dream job, says recruitment expert
Recruitment specialist Lynda Ward is advising those people looking for work in the pet industry "to take time to produce a great CV..."

Lynda Ward, owner of the pet industry’s recruitment specialists, says: “People must realise that their CV is their shop window.”

She went on: “At Pet Trade Solutions we do not devise CVs for candidates but do sometimes have to advise even people who have held very senior positions that their CV just does not adequately reflect their skills and experience and needs attention in order to attract ‘buyers’.

A few of the common errors are:

  • Not listing skills
  • Not including a summary of experience
  • Listing earliest employment first – roles should be listed starting with latest
  • Listing school certificates and relevant hobbies at beginning of CV (they should be at the end after relevant training courses attended)
  • Not giving examples of achievements for each role
  • Using present tense instead of past tense when describing past roles
  • Not making CV relevant to the role applied for (e.g. stating their mission to be to further their career in equine sales, when they are applying for a role selling dog food)
  • Using too many I’s e.g. I did this, I did that, I was, I have
  • Not including details of at least two refe

Lynda continued: “A CV should be well laid out, grammatically correct, short and succinct, making best use of bullet points whilst fully displaying the qualities of its owner, targeted to the particular role and of course correct in all details. 

"It is also common for overseas candidates’ CVs to include a recent photograph and this is a trend that we would advise as it immediately brings the CV alive in the same way that the product image on packaging does.

"Finally, take time to produce a great CV…..it’s actually the first part of your interview.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

Thug jailed for cruelty to Staffordshire bull terrier
A brutal thug who cruelly ill-treated his Staffordshire bull terrier in the street, has been jailed and banned from keeping any more pets after admitting the offence in court...

A brutal thug who cruelly ill-treated his Staffordshire bull terrier in the street, has been jailed and banned from keeping any more pets after admitting the offence in court.

Sam Andrews was seen to repeatedly pull the dog backwards on the lead and strike it with the chain lead several times, causing it to cower and shake.

He continually struck it on the head and body with his hand and forced the animal to the ground with his foot placed firmly on its back, attempting to make it become more submissive, then lit a cigarette lighter and flashed it close to the dog's head.

Paisley Sheriff Court heard how the 26-year-old's shocking actions were all captured on CCTV.

Police were informed and he was traced and arrested. SSPCA inspectors pounced and took possession of the dog and on examination it was found to be underweight. It is still being cared for at a facility staffed by the animal welfare organisation's volunteers.

In court, Andrews, of Waulkmill Avenue, Barrhead, pleaded guilty to causing the dog unnecessary suffering by his actions in the town's Glasgow Road, on August 12, 2013.

The court was told that the accused was seen to be dragging the dog, called "Scooby" backwards along the street by the lead attached to its neck.

He then set about the animal as outlined.

Depute fiscal Alastair Mitchell said that after viewing damning footage, officials of the Scottish Society for the Prevention of Cruelty to Animals said that it was clear the animal was particularly subservient and was seen at one point to be between its owner's legs.

He said: "This is viewed as an aggravating factor as advantage was taken of the dog's loyalty."

The fiscal said that during the episode, Andrews "sparked a cigarette lighter" and held it close to the dog's face, forcing it to turn its head away due to the heat, then repeated the action by holding the lighter in his other hand.

He repeated the behaviour on a second occasion.

Defence agent Michael McKeown said that his client had expressed remorse but could provide no reasonable explanation or excuse

The Crown sought a banning order and after Sheriff David Pender viewed the CCTV footage and told him"words cannot adequately describe your treatment of the dog, which was clearly affectionate."

After studying background reports which had been prepared, the Sheriff ordered the dog to be re-homed by the SSPCA and banned him from keeping or owning any animal for a period of ten years.

He hit out: "The dog wasn't misbehaving, it was looking for affection and it was treated in this way."

Jailing Andrews for six months, the Sheriff said that due to the serious nature of the offence, imprisonment could not be avoided.

 
Mr Johnson’s to launch small animal treats at PATS Sandown
Mr Johnson’s Niblets are a range of delicious, nutritious treats for small animals, blended from a variety of wholesome ingredients that are loved by small animals...

Mr Johnson’s Niblets are a range of delicious, nutritious treats for small animals, blended from a variety of wholesome ingredients that are loved by small animals. 

These treats are a little different; they don’t come in the form of sticks, bars, or biscuits but are a blend of natural ingredients loved by small animals that can be fed as a treat. 

They can be sprinkled on their food, fed from the hand or from a separate dish. 

There are four treats in the Mr Johnson’s range:

  

Two are suitable for rabbits, guinea pigs, hamsters, gerbils, rats, mice, chinchillas & degu:

  • Mr Johnson's Fruit & Berry Niblets 110g - containing juicy fruits & tasty berries a mouth-watering treat 
  • Mr Johnson's Carrot & Bean Niblets 150g - containing delicious dried carrots & crunchy beans a wholesome treat 
   

The other two are suitable for hamsters, gerbils, rats & mice:

  • Mr Johnson' s Carob & Mealworm Niblets 150g – containing tasty carob & nutritious mealworms a flavoursome treat 
  • Mr Johnson's Mixed Seed Niblets 160g – containing a blend of natural seeds a tasty wholesome treat 

The Mr Johnson’s treats all come in a handy shelf ready box of 6 and each pack also has a euro slot giving you the option to sell from the shelf or hang. Suggested retail price £2.29 

For more information contact Mr Johnson’s  on 01476 577670, visit PATS Sandown stand C9, or log on to www.mrjohnsons.co.uk 

British retailers are flying the flag! UK POS offers top tips for the high-street
With the nights (slowly) becoming lighter and shoppers starting to smell the beginning of spring in the air, UK POS is urging retailers to look up and outside this season with eye-catching flags to draw in the customers...

With the nights (slowly) becoming lighter and shoppers starting to smell the beginning of spring in the air, UK POS is urging retailers to look up and outside this season with eye-catching flags to draw in the customers.

  • Flag signs are a great way to communicate clearly with customers
  • They can be easily assembled as they are portable and lightweight to ensure you get maximum vision of your latest trend or special offer
  • These simple, effective and, most importantly, stand out form of POS create a fantastic first impression – key in the make or break of a sale
  • The flags come in a variety of styles, heights with an option of bases from Drive-on Car Foot, Ground Stake, Weighting Ring and most popular Water Filled Base
  • To find the product that is right for you, please call one of our POS experts or visit the website

Top tips for a successful flag are:

  1. Stand out from the Crowd – the message on your flag needs to catch the customer’s attention in a matter of seconds. The message needs to be clear to exactly what you are offering
  2. Fly your flag high! Flags are a perfect opportunity to maximise the range which people can see your message. Fly your flag high and reach people from a distance
  3. Keep flags in good condition – any signage is a representation of a business, so keeping it clean has more than just aesthetic value

UK POS has been manufacturing point of sale products for nearly 25 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include acrylic free-standing poster holders and snap frames.

For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400. Follow UK POS on Twitter at http://twitter.com/UKPOSGroup and join the company on Facebook at http://www.facebook.com/UKPOS.

 
New addition to Johnson's popular Fishy's range
Johnson’s Veterinary Products has launched Fishy’s Salmon Fish Fingers for dogs, a further addition to its Fishy’s popular range of natural healthy treats...

Johnson’s Veterinary Products has launched Fishy’s Salmon Fish Fingers for dogs, a further addition to its Fishy’s popular range of natural healthy treats, which includes Fishy’s Dog Biscuits, Fishy’s Fish Chunks and Fishy’s Salmon Oil... 

Fish is at the heart of a healthy diet for humans and is just as beneficial for our pets. Johnson’s Fishy’s Treats are manufactured in Britain, in a DEFRA approved factory and are 100% natural, made from fresh fish responsibly sourced in Grimsby, with full traceability.

Salmon Fish Fingers come in attractive packaging with a re-sealable top, and contain fresh salmon, responsibly sourced from farmed atlantic salmon. They are 100% natural, hypo allergenic, wheat free, gluten free and with no preservatives or additives.

They contain Omega 3 and 6 fish oils, giving excellent health benefits, promote a healthy coat and skin and are good for joints and teeth. They are also gentle on the digestion making them a great tasty treat for dogs, especially for those with sensitive stomachs.

For more information call 0121 378 1684, email info@johnsons-vet.com  or visit www.johnsons-vet.com

 
'What foods are dangerous to dogs' poster
An Irish veterinary hospital has produced a 'What foods are dangerous to dogs' poster.

An Irish veterinary hospital has produced a 'What foods are dangerous to dogs' poster.

Gilabbey Veterinary Hospital in Cork says: "It is very important to recognise what foods are dangerous to your dog - these are all very common in homes, so please take a look, SHARE and help keep our furry friends safe."

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