As Ancol approaches the first anniversary of the launch of its Viva lead, the team is delighted to have sold over 100,000 Viva leads across the UK, China and other countries around the world.

Branded the ‘new breed of retractable lead’, the Viva tape lead extends up to five metres, allowing dogs plenty of freedom while the owner maintains complete control. It also features a super soft grip with one easy-to use button to apply and release the brake.

Sales Director Sarah Lane commented: “We are delighted with the success of Viva which has proved itself by competing with the market leader. As it’s not sold within the grocery sector of the market, this allows retailers to make better margins. Get in touch to find out more about the great sales margins Viva can offer you and to discuss the point of sale for greater impact in store.”

For more information about the Viva lead visit www.ancol.co.uk/viva  For more information on Ancol Pet Products, visit www.ancol.co.uk, call 01922 402428 or contact your local sales representative.