The development team at Vet’s Kitchen has created what it believes to be the perfect dog treat – in size, shape, consistency and recipe.
Little Stars, which will be launched this month, has a semi-moist consistency and star shape which prevents it from crumbling in the pocket and which can be broken up and reduced to soft, bite-size portions to reward and train puppies, small breeds or seniors.
The all natural treat contains a number of beneficial active ingredients in line with modern veterinary thinking on health supplements. Moreover, because Vet’s Kitchen believes every pet food should have honest, clear, understandable ingredient labelling, they are now showing the calorific content of their treats with an on-pack feeding guide, so that overly generous owners are less likely to over-feed their pets or create an obesity problem.
Little Stars Active+ is the first in the new range of treats to be introduced by Vet’s Kitchen. Unlike the majority of treats on the market, it not only contains a single source of protein – Salmon, which delivers healthy energy and Omega 3 - but Little Stars Active+ also has natural nutraceutical active ingredients for healthy joint development.
Maria Vitale, Marketing Manager at Vet’s Kitchen said: “Four months of carefully considered research, development and testing with our in-house veterinary team coupled with first-hand feedback from hundreds of caring dog owners has resulted in what we believe is a perfect and rewarding dog treat, the recipe for which provides dogs of any age and size, a range of benefits.
"Its useful on-pack feeding guide shows, for example, that three Little Stars is the equivalent of 4g of Vet’s Kitchen dry food which means dog owners and trainers can easily calculate and adjust their dog’s normal food intake to prevent over-feeding.
"This product underlines our belief in ensuring that customers know exactly what is in the food they give their pets and ensures that they are getting high quality, tasty yet beneficial, balanced nutrition.”
Vet’s Kitchen Little Stars Active+ is made in Britain and available in 85g pocket-size re-sealable bags illustrated with a specially commissioned animation of a Beagle by award-winning cartoonist, Jim Field. Each bag has an SRP of £1.39.
They contain Salmon (38%), Glucosamine, Chondroitin and MSM to promote healthy joint development and Omegas 3 and 6 for healthy heart, skin and coat. In line with all Vet’s Kitchen recipes, they contain no added artificial “nasties” and are hypoallergenic.
For more information visit VetsKitchen.co.uk
