Crown Pet Foods' general manager Andy Reed has accepted a pan-European role for Royal Canin and will be leaving the UK business. 

Andy, who has been with Crown Pet Foods in the UK since 2001 and active in the industry for many years before that, will take up the role of Regional Sales and Marketing Director for Europe. 

Speaking this week Andy said that he was delighted and excited to have been offered such a prestigious position within Royal Canin although he was sad to be leaving the UK business. 

 “I have seen a great many changes and much growth in the UK pet food industry over the past 22 years, lots of improvements in how we sell to customers, gaining loyalty and providing them with options tailored to their own specific pets," said Andy.

"However, I still think there is plenty of room for the pet specialist market to grow further within the UK and I sincerely believe that with a European role I can continue to support that growth, not only in the UK but throughout the European pet specialist market.”

Laurent Marais, European President  for Royal Canin, said: “The performance of Royal Canin in the UK over the past years is a true reflection of Andy’s talent and ability. It is this talent and ability that we now want to bring to Europe to drive growth across a wider market.“

Andy’s replacement as GM to Crown Pet Foods in the UK will be announced in the coming weeks.