In This Issue
Women carve out great careers in the pet industry, says recruitment expert
Call for a ban on electric shock dog collars
Ceva urges dog owners to update their knowledge on canine law
Gardman develops premium wild bird care brand
Pedigree Wholesale in pet-monitor partnership with Motorola
Animology reveals the secrets to exporting success
Danish Design set to launch Newton range of beds and duvets
KRUUSE chooses Butch & Bess for its consumer range
US-made flavoured dog chews to be launched in UK
Dog breeder appears in court charged with double murder in Farnham
Bromsgrove pet shop manager hits out at parking attendants
Surrey pet shop can no longer sell animals
Receding flood waters pose new dangers to pets, say vets
Lily’s Kitchen launches ‘An English Garden Party’ recipe
Nylabone range of chews launched for puppies
Record TV coverage for Crufts on Channel 4
Fantastic response to eye test offer ahead of Crufts
Bristol teenager to be awarded at Crufts
Pedigree Wholesale to hold trade show in June
New event for veterinary professionals, animal therapists and owners
Hungarian Pumi and Griffon Fauve de Bretagne recognised as pedigree dogs
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  5,077
  • Average openings per issue:  2,051
  • Average page views per month:  13,576

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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US-made flavoured dog chews to be launched in UK



A new range of flavoured dog chew toys are to be launched into the UK pet market this spring. The product range is manufactured by Ruff Dawg in the USA and will be marketed under the Ruff Bone and Gummy Bone brand names.

The Ruff Bones are manufactured from polyurethane of which, 30% is recycled material, sourced in the USA. They are flavoured using natural human food grade additives moulded into the material at the time of manufacture.

Ruff Bones are puncture resistant, non-staining and non-toxic if swallowed. All materials are US FCA approved. The polyurethane material offers an alternative to nylon toys and provides a hard durable dog toy but without the sharp edges which occur naturally as a result of dogs chewing some nylon based toys.

The products have been manufactured for over 15 years and have been sold through the North American, Japanese and Australian markets.

Ruff Bones, the flavoured chew toys dogs love, are available in 4 tasty flavours; Roast Turkey, Bacon, Grilled Steak and Mint. They are offered in 3 sizes: Small 13cm, Medium 17.5cm and Large 22cm.

Gummy Bones are a softer alternative to the Ruff Bones. Manufactured from a softer grade material they are ideal for dogs with softer mouths, puppies and older dogs. They are available in 2 tasty flavours, roast chicken and mint, and in 3 sizes, Small 13cm, Medium 17.5cm and Large 22cm.

All products are supplied on header cards for hanging display. The Ruff Bones are also available in a mixed flavour horizontal ‘clip-strip’ point of sale display. Manufactured in a range of vibrant colours the toys will enlighten the retail environment and appeal to the consumer.

Ruff Bone and Gummy bone products are good quality, flavoured chew toys offering retailers a profitable and competitive alternative to Nylon toys. With retail prices starting at £3.99, Ruff Dawg offer tough chew toys at a tasty price.

Ruff Bones and Gummy bones are to be distributed in the UK by 3P Enterprise Ltd. For more details contact 01594 810990 or email sales@3penterprise.co.uk. 3P will be offering the Ruff Dawg range as part of an in store, POS stand package discount offer, which will be unveiled at PATs Sandown, Stand K15.

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