UK distributor Pedigree Wholesale is launching a consumer marketing campaign for LitterLocker to help raise brand and product awareness and drive consumers into store...

LitterLocker is an innovative and totally unique solution for the disposal of soiled cat litter, and Pet Wholesale says the campaign will offer retailers a fantastic incremental and repeat-sales opportunity.

Targeting cat owners, the six-month campaign kicks off in June across leading cat magazines – Your Cat and Cat World, both of which are distributed through high street outlets, including WH Smith. Activity will feature both in print and online.

LitterLocker makes the daily task of litter tray maintenance quick and easy. Furthermore the product’s unique air-seal multi layer barrier film locks in odours, keeping homes smelling fresh and clean. 

Soiled litter can be stored in the LitterLocker for up to two weeks, but can be emptied at any time.

Benefits for consumers

• Quick, easy and hygienic way of disposing of soiled cat litter
• Odourless – leaves homes smelling fresh and clean
• No more running around for grocery bags
• No more endless trips to the rubbish bin

Benefits for retailers

• Brand new incremental sales opportunity – no other similar product on the market
• Fantastic repeat sales opportunity on refill cartridges
• Proven sales in overseas markets
• Extensive marketing support including merchandising units and point of sale, bespoke website (www.litterlocker.co.uk), product video, strong / regular sales promotions, consumer marketing campaign

“The LitterLocker is a fantastic product for cat owners and retailers alike," said Steve Brown, Pedigree Wholesale’s Managing Director, pictured left.

"LitterLocker provides cat owners with a convenient and hygienic way of disposing of soiled cat litter whilst for retailers it offers a great opportunity for a brand new sale, as there’s nothing similar currently on the market, together with repeat sales as consumers come back into store to buy refill cartridges."