In This Issue
Taking on the giants of the pet food industry
See Pure Pet Food's video on YouTube
Consumer marketing campaign aimed at driving sales of LitterLocker
Pedigree sponsors Paul O'Grady's hit TV series
Meet rescue dog Mojo, the star of Pedigree's TV ad
Husband and wife develop first aid kit for pets
Pets may help cut heart disease risk
Creating satisfied customers is key to a sustainable aquatic business
Animology gains recognition for impressive export performance
Bid to stamp out puppy farming
Great product display that attracts would-be buyers
PDSA Pet Aid hospital to feature on The One Show
Dog owners could be forced to tie up pets in case they bite a burglar
Kennel Club welcomes dangerous dogs initiative
Appeal to find missing dog
Pet shop owner blasts thieves who stole 50 of her pythons
Award-winning Exotic Pet Refuge appeals for help
Devon dog mess hotspots spray-painted by council
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Consumer marketing campaign aimed at driving sales of LitterLocker
 

UK distributor Pedigree Wholesale is launching a consumer marketing campaign for LitterLocker to help raise brand and product awareness and drive consumers into store...

LitterLocker is an innovative and totally unique solution for the disposal of soiled cat litter, and Pet Wholesale says the campaign will offer retailers a fantastic incremental and repeat-sales opportunity.

Targeting cat owners, the six-month campaign kicks off in June across leading cat magazines – Your Cat and Cat World, both of which are distributed through high street outlets, including WH Smith. Activity will feature both in print and online.

LitterLocker makes the daily task of litter tray maintenance quick and easy. Furthermore the product’s unique air-seal multi layer barrier film locks in odours, keeping homes smelling fresh and clean. 

Soiled litter can be stored in the LitterLocker for up to two weeks, but can be emptied at any time.

Benefits for consumers

  • Quick, easy and hygienic way of disposing of soiled cat litter
  • Odourless – leaves homes smelling fresh and clean
  • No more running around for grocery bags
  • No more endless trips to the rubbish bin

Benefits for retailers

  • Brand new incremental sales opportunity – no other similar product on the market
  • Fantastic repeat sales opportunity on refill cartridges
  • Proven sales in overseas markets
  • Extensive marketing support including merchandising units and point of sale, bespoke website (www.litterlocker.co.uk), product video, strong / regular sales promotions, consumer marketing campaign

“The LitterLocker is a fantastic product for cat owners and retailers alike," said Steve Brown, Pedigree Wholesale’s Managing Director, pictured left.

"LitterLocker provides cat owners with a convenient and hygienic way of disposing of soiled cat litter whilst for retailers it offers a great opportunity for a brand new sale, as there’s nothing similar currently on the market, together with repeat sales as consumers come back into store to buy refill cartridges."

For more information about LitterLocker speak to your Account Manager or contact our Customer Services Team on 0115 982 3900, email info@petproducts.co.uk
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