In This Issue
Uproar over ‘Pets make great Christmas presents’ sign in Jollyes
Under-fire retailer removes offending sign after social media backlash
Award-winning Natures Menu aims even higher after joining forces with Spanish pet food giant
Pets at Home appoints new Chief Financial Officer
Ceva announces its biggest ever TV advertising campaign
PATS exhibitions prepare for another exciting year
Beaphar initiative helps to train Hearing Dog puppy
Signature Suet Balls from Petface are a premium offering
Dog ate £200 in £20 notes during Christmas binge
Double success for award-winning Arden Grange
Cat rehoused by garden centre after returning twice
New product launch from WhitePython
Pooch & Mutt appoints Key Account Manager
Sneyd’s Wonderdog sponsor leading gundog handler
Blackpool Zoo tries to dissuade man from buying a pet giraffe
Man arrested for selling smuggled reptiles from hotel room pet shop
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Beaphar initiative helps to train Hearing Dog puppy

The excellent work undertaken by Hearing Dogs for Deaf People has received a boost, thanks to Beaphar’s Worm Awareness Week.

Every year, Beaphar runs a health campaign to remind and encourage dog and cat owners to regularly worm their pets. With the help of retailers, social media and printed press, the 2015 campaign took place at the end of September, raising £5,316 for Hearing Dogs. This is sufficient to start a new puppy on the 18 month journey to becoming a Hearing Dog.

Rose, a dark blue roan Cocker Spaniel, already shows huge promise. When the Beaphar team met her, she was only 13 weeks old, and yet already behaved impeccably.

Cockers make great Hearing Dogs, as they are intelligent, loving and eager to please.

Rose had been with her socialiser, Malcolm for only four weeks, but was already responding well to his sit, stay and leave commands.

Rose’s training will continue until she is 18 months old, when she will be partnered with a deaf person, with whom she will live and work until she retires at around 11 years of age. Hearing Dogs enable people to lead full and active lives, giving them the independence to go about their lives without feeling alone or self-conscious.

They have even been known to save lives. Hearing Dogs already have 805 working partnerships; following her training, Rose will make this 806.

“We are delighted that we have been able to donate to Hearing Dogs in this way. Rose is a gorgeous, and is sure to make someone a fabulous companion,” commented Sue Huggett, Beaphar’s Business Manager.

The company will continue to follow Rose throughout her training, and will report on her progress via their Face Book account (

Meanwhile, Beaphar engaged with more than 30,000 people on social media during the campaign, using videos, competitions and the Hearing Dogs link. More than 70% of retail accounts used the point of sale materials produced for the campaign, and many stores received bespoke training in worms and wormers from their Sales Executive.

For further information on how to profit from worms, contact the Beaphar office on 0333 0066236, email or visit the fully updated Worm Awareness website (

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