In This Issue
Group 55 named Best Small Business in the North West
Astar Pets builds on the vibrant online market
Humanisation of pets drives growth in product sales and services
New dog grooming collection from Betty and Butch
TopLife reports significant growth of its pet milks
VetSavers opens new Pet Shop & Vets in Peterborough
flexi introduces new product line-up at Interzoo 2014
Pedigree Wholesale exclusive distributor of Hungry Hector
Sneyd’s Wonderfeeds doubles capacity with new production unit
Dorwest says pets should stay happy in their skin this summer
VARIO System driving footfall for UK pet retailers
The Pet Charity appoints media and campaigns officer
Safety and welfare take priority at forthcoming PIF courses
First resident at Dogs Trust Essex home is a tabby cat
Hollings Ltd unveils new Lamb Treats
Stone's Snack Bars are a winning treat for retailers
Greater transparency needed in animal experiments, says KC
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Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

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The Pet Charity appoints media and campaigns officer

The Pet Charity, which aims to promote the joy and benefits pets have on society, has appointed Sara Bazeley as its media and campaigns officer.

Sara will be based at the charity’s head office, and will be responsible for developing and implementing campaigns alongside organising research.

Research will help develop the charity’s lobbying and campaigning strategies as it seeks to run programmes as diverse as encouraging pets in schools and care homes, and permitting ownership under tenancy agreements.

Sara will also be ensuring The Pet Charity is the ‘go to’ place for positive pet stories through the management of a media desk.

“Pets bring us joy, health and companionship, and I’m excited at the prospect of demonstrating the public health benefits that pets bring, with the aim of encouraging more people to care for them,” she said.

The Pet Charity chairman Paul Miley said: “Sara brings with her three years’ experience in the PR and marketing sector and has strong project management skills. We are confident she will make a positive impact in increasing awareness of The Pet Charity in order for us to continue our campaigns.”

For more information about The Pet Charity call 01234 224506 or visit the website at www.thepetcharity.org.uk

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