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New Product Showcase
The New Product Showcase is the home of innovation, ingenuity and genuine excitement, your first stop to see the newest launches in pet and aquatics before anyone else in the world. All products will be entered into the New Product Awards...
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New Starter Zone at PATS
The New Starter Zone is a dedicated area on the show floor exclusively for brands that are three years old or less, or exhibiting at PATS for the first time. It's where fresh ideas, new products, and up-and-coming businesses come to make their mark.
Aquatics & Reptile Zone
Discover the Aquatics & Reptiles Zone at PATS 2026 — a dedicated space for aquatics, watergardening and reptile brands, bringing together leading suppliers, new products and industry innovation.
The Grooming Zone
PATS 2026's Grooming Demonstrations return this year with an expanded programme, delivered in partnership with the British Isles Grooming Association (BIGA)...
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Drop-In Clinic
In association with the Pet Industry Federation (PIF), the Drop-In Clinic offers practical, business-focused support for professionals attending PATS, adding value beyond product sourcing.
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