In This Issue
Pet treats have more calories than a Big Mac, claims new report
Record number of exhibitors sign up for PATS Telford
Hot deals and top new products on show at Pedigree Wholesale show
Revenue growth of 9.6% to £729.1m for Pets at Home
Ceva launches new Feliway TV advertising campaign
Lily’s Kitchen drives brand awareness with ‘Picnic in the Park’ campaign
Pet firms rally round to provide mega-prize for Bring Your Dog To Work Day
Owners spend £70,000 on pets over their lifetime
Armitage Pet Care shares dog choc secret with Channel 4’s Food Unwrapped
Loving Pets UK wins major new business in Europe
Pets Choice donates pet food to welfare charities at tea party
Independent pet shop closes after 40 years
Half of UK vets treated pets for heat-related conditions last summer
Pooch & Mutt’s top tips to keeping dogs cool this summer
Britain’s Got Talent dog replaced with stunt double for performance in final
Superlight non-clumping hygienic cat litter from Pettex
The key to recruiting good sales staff
Pet Love introduce Mighty Mutts, the chew proof dog toy with a 3-year guarantee
Woman offers her house as reward for finding lost dog
Police name worst areas in UK for dog napping
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Britain’s Got Talent dog replaced with stunt double for performance in final



Britain’s Got Talent winner Matisse was substituted for a look-a-like stunt dog for the high-wire stunt that won the talent show final.

Matisse’s owner Jules O’Dwyer has revealed that he is afraid of heights, so she used a double called Chase to perform high-rope walking climax on the final of BGT on Sunday night.

“Matisse is a little bit afraid of heights, so although he could officially do it, Chase is the action dog, so he plays the double for him,” O’Dwyer admitted on ITV breakfast show Lorraine on Monday morning. “Every dog has a different character. The tightrope takes months of training.”

Chase had previously made an appearance in O’Dwyer’s semi-final performance, however the deception angered some viewers who said it was “shameful” that the public had been “conned”.

Another tweeted that BGT’s producers should have informed viewers about the sleight of hand before the public decided who to vote for in the final.

O’Dwyer and Matisse were the final act of the night, using a cops and robbers theme which ended with three-legged dog Skippy joining them on stage, narrowly beating favourites choir Cor Glanaethwy and runner-up magician Jamie Raven.

After O’Dwyer’s canine victory, Raven quipped that technically the public had voted him the most talented human in this year’s competition.

Figures show that it was extremely close, with O’Dwyer and Matisse winning 22.6% of the 4.5 million votes cast and Raven 20.4%.

O’Dwyer’s act scooped the £250,000 top prize and means she will perform in front of the Queen at the Royal Variety Performance.

The final was watched by an average of 11.7 million viewers, a million more than last year and reversing a two-year decline in ratings, making it the biggest show of 2015 so far.

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