Westland Horticulture is using the PATS Sandown in March to announce big plans for its three bird food brands – Bucktons, Nature’s Feast and Peckish.

Since entering into the bird food industry, Westland has revolutionised the market, offering best-selling products for enthusiasts of all levels and categories, supporting key industry events throughout the year and investing heavily in TV, print and digital communication campaigns. It has done all this while maintaining the quality of its products, retaining the BRC accreditation at its Driffield manufacturing site for the 4th year running.

The Bucktons brand has seen great investment, with a brand new website launching in March. This demonstrates continued support for the pigeon, cage and aviary industries as well as sponsorship of key events, such as the annual British Homing World Show of the Year in Blackpool, where Bucktons was once again the principle sponsor, with many pigeon fanciers taking advantage of specialist advice from Westland’s nutritional expert Lorron Bright.

Nature’s Feast has gone from strength to strength since its rebrand in 2013, which was passionately received by trade customers, embracing the brands educational yet clear imagery and comprehensive range. The brand is supported by a vast range of POS support for retailers providing the consumer with all the information they need to make the right purchasing decisions for them.

The company’s Peckish brand has been well received by the market since its launch. Benefitting from a £1 million TV, press and digital campaign (January to March) viewed by over 28 million viewers, the brand is unique in attracting vast numbers of new consumers to the joys of feeding the birds. Peckish is the only brand in the industry to advertise on TV and invest so heavily in advertising to support the sale of its products.

Rachael Dickinson, Senior Brand Manager for Westland, said: “We are delighted to be once again attending PATS Sandown. This is an event which is firmly marked in our calendar and which we plan for throughout the year.

“As well as having a comprehensive range of our products and POS stands designed especially for the pet industry, we are also looking forward to informing new and existing customers about the exciting plans that we have for our bird food brands for 2014 and beyond.”