Pet Trade Solutions owner Lynda Ward is urging Interzoo exhibitors to act immediately on contacts made at the recent international trade show in Nuremburg, Germany.

Lynda, who utilises her 30 years’ experience in the trade for dedicated recruitment and marketing solutions, says: “There is a tendency to expect that positive meetings at Interzoo end with buyers placing the promised first order or automatically repeat ordering. They probably won’t – it takes swift follow-up and continuous relationship-building.

“The same can apply to contacts made at all exhibitions, but rather more so those made at Interzoo as the (potential) customers will have been speaking to many more suppliers and those who follow up first will be the ones who will probably get the business or build the stronger foundations of client relationship and repeat orders."

Smaller companies in particular may also need to look at whether or not their current sales force can cope with the extra workload and to take a strategic view on how to achieve maximum benefit from the cost of attending Interzoo, says Lynda.  Is it time to appoint an international sales person? Should the company owner/director deal with overseas business? Or should the current salesforce be expanded?

With a good show behind them and the future looking bright, now is the time for everyone to strategize, prioritise and act.

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com