G-Paws - a lightweight GPS data recorder that allows pet owners to discover the behaviour patterns of their animals - is now ready to launch in mainland Europe following its phenomenal success in the UK...

Robust and weighing just 11g, G-Paws has sparked a craze in the UK with cat owners discovering the secret life of their pets.

The company behind the device is now looking to recruit territory agents to share in the success of this phenomenally successful product across Europe.

Since launching in the UK in late summer 2013 G-Paws has captured the public’s interest and several thousand units have been sold through a select few major-multiple retailers.

The unit links to a free-to-use website (g-paws.com) where users can save and share their pets’ adventures on individual profiles.

G-Paws is now ready to enter Europe. G-Paws.com is currently undergoing development to a multi-lingual site, starting with English, French, German and Spanish and the product has its descriptor and instructions in the same languages.

With a single SKU the product-proposition is much better suited to agents rather than distributors with all product now immediately available, landed and EU duty paid and ready for drop-ship direct to retailers.

A simple price structure with a strong agent commissions is now available on request together with PR, marketing support and collateral.

The G-Paws concept was developed by Dave Evans to find out why his own cat Yollo was putting on weight despite being fed less.

Dave said: “The launch media activity was phenomenal and has demonstrated huge consumer demand for this product. Cat owners can’t wait to see what their moggies are getting up to when out and about and we’re finding the product is also popular with dog owners, especially those using professional walking services as a way of keeping tabs on how much exercise they’re getting.

“With strong marketing support, a fantastically simple and engaging concept and some exciting product developments in the very-near future, now is a fantastic time to be entering Europe. If parties move quickly they could cash in on the obvious Christmas gifting market!”

Interested agents with outstanding retail contacts, some knowledge of GPS/consumer electronics and English should contact Dave Evans (managing director) via email on dave@g-paws.com