Vet’s Kitchen, creator of innovative advanced nutrition pet foods with its own small animal Veterinary practice (Vet’s Klinic), is launching three new super premium product ranges. The first is ‘Adult Sensitive Grain-Free’ dry dog food, containing a single source ‘novel’ protein and a ‘novel’ carbohydrate.
The development of Vet’s Kitchen Adult Sensitive Grain-Free Pork & Potato dry dog food was driven, as with all their products, by their own veterinary team’s insight.
Rising numbers of non-routine appointments that appeared to be related to adverse dietary reactions and the increasing recommendations made to owners to try elimination diets to resolve their pets’ skin and digestive problems identified a real need within the market.
Vet’s Kitchen’s Marketing Manager, Maria Vitale, explained: “Our vets’ first-hand experience is further validated by recent BVA research which revealed that skin (70%) and gastro-intestinal (54%) related problems were the two most common reasons for pet owners making non-routine visits to the vet.”
Maria (pictured) added: “Grain-free pet foods are playing a significant role in improving skin and digestive problems and our formula also has the benefit of providing pork as a single source novel protein and sweet potato as a novel carbohydrate, ideal for an exclusion or elimination diet. In addition, the much-reported consumer trend of pet humanisation lies behind a growing demand from pet owners for pet food with both transparent labelling and grain-free products.
"Owners want to feed their pets food containing high quality, healthy ingredients with no ‘artificial nasties’ and they want to see clearly what those ingredients are. As with all our products, our grain-free food contains added natural ingredients to aid joint health, digestion and skin and coat condition.”
The Vet’s Kitchen innovative approach to creating tasty super premium pet food is obviously working as they have experienced over 60% year on year growth and have plenty of new products in the pipeline.
No other pet-food has its own small pet veterinary practice which results in a first-hand relationship with pets and their owners.
Maria explained: “This unique rapport delivers knowledge, understanding and empathy and has always fuelled Vet’s Kitchen’s desire to create, develop and deliver the very high quality products that owners demand and which benefit their pets.”
Packed in practical stand-up re-sealable bags for long-lasting freshness, Vet’s Kitchen’s Adult Sensitive Grain-Free Pork & Potato Dry Dog Food joins its already well-established Dog Food range and is available in Small (1.1Kg – RRP £6.99) and Medium (2.2Kg – RRP £12.99).
About Vet's Kitchen
Founded in 2010, Wiltshire-based Vet’s Kitchen is a fast-growing independent British pet food brand with a reputation for creating innovative, trusted Advanced Nutrition for pets using high quality British sourced ingredients. The only British pet food brand to share its HQ with its own in-house veterinary practice, Vet’s Kitchen draws on the team’s everyday first-hand experience and combines this with latest research and technology to improve and develop new recipes. Their dry food, supplement sauces and treats for dogs and cats contain only natural ingredients and no ‘artificial nasties’ and they are available nationwide from supermarkets, independents and through their online shop.
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