In This Issue
Register now for the ultimate visitor experience at PATS Sandown
Dog Rocks announce Partnership Programme with a tempting range of benefits
Record number of new products will be unveiled
Top class seminar programme offers invaluable retail advice
Busy time for pet suppliers at premier shows and exhibitions
‘An English Garden Party’ is a big success for Lily's Kitchen
VARIO lead system proves popular for flexi at Crufts
Billy+Margot launches super premium wet dog food
Great response to Natural Pet Treats
Success story continues for Natures Menu
Pet Munchies launches with new Chicken Dumbbells at PATS
Clean Sheets from Animology create huge interest
New look and new products for Precious Pets London
Exclusive freezer deals from Natural Instinct at PATS Sandown
Feelwells creates a new Grain Free Training Treat
New £1 Treat Pocket Packs from Pooch & Mutt
PetQuip Awards to be held during PATS Harrogate in September
Ricky the poodle is Crufts 2014 Best In Show champion
Molly voted UK's top dog hero at Crufts
Petlog presents microchip scanners to Kennel Club breed rescues
Rescue dogs model for Ancol's new trade catalogue
REACH A WIDER AUDIENCE
Pet Trade Xtra – Circulation Report 2013
  • Total e-mails sent:  355,576
  • Issues published:  47
  • Unique readers (e-mail openers):  6,647
  • Average opening rate each issue:  28%
  • Average page views per month:  13,902

Source: Newsweaver Reports

Top 25 stories of 2013
Click on the headlines below to read the most read stories from Pet Trade Xtra 2013

1. Profitable Lincolnshire pet store is closing down
2. Finalists of new industry awards revealed
3. Telford pet shop closes down on the spot
4. Bespoke pet furniture firm seeks retail outlets
5. The Giant Pet Store in Norfolk goes into administration
6. RRPs should be protected, says pet shop
7. Poundstretcher expands its pet business
8. Leading vet responds to claims by dog behaviourist
9. Taking on the giants of the pet food industry
10. Small Irish firm is a big player in the dog treat market
11. Award-winning Just for Pets aims to open more stores
12. Pressure from retail giants and the internet force pet shop to close down
13. Hundreds of UK pet shops selling inadequate hutches
14. Secrets of success of an award-winning pet store
15. Sales grow for ‘natural pet store’ that refuses to stock food from major suppliers
16. Vets should share some of the blame for falling pet welfare standards
17. Dog Rocks stop supplying Amazon Retail
18. Seahorse Atlantic and Soopa share winning formula
19. Pet GPS device sets its sights on Europe
20. Pure Pet Food is an instant hit
21. Pet retailers react to Crown's distribution move
22. Divided opinion among some retailers
23. Lancashire pet shop to close down at the end of the month
24. Dragon's Den star backs Southampton pet firm
25. Mars Petcare looks to close Peterborough factory

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Petlog presents microchip scanners to Kennel Club breed rescues



Petlog has presented microchip scanners to Kennel Club Breed Rescue organisations at the world’s biggest dog show, Crufts 2014, as part of its commitment to support the successful implementation of compulsory microchipping in England and Wales.

Petlog, through a kind donation from the Kennel Club Charitable Trust, has pledged to donate microchip scanners to all 332 Kennel Club Breed Rescue organisations over the next couple of months in a bid to assist in reuniting dogs with their owners more quickly and effectively, alleviating the problem of dogs being rehomed unnecessarily.

Celia Walsom, Petlog spokesperson said: “One way to reduce the number of dogs that need to be rehomed is by improving the service of reuniting them with their owners, and the microchip is a fantastic way of doing this.”

From 1st March 2015 in Wales and 6th April 2016 in England, all dogs will be required to have a microchip with their details recorded on an authorised microchip database. Rescue organisations, veterinary practices, local authorities, the police and dog wardens will all have scanners and be encouraged to scan routinely.

Mike Townsend, Chairman of the Kennel Club Charitable Trust commented: “When a dog is lost it is extremely distressing, but knowing that it can be quickly identified by a wide range of organisations, including Kennel Club Breed Rescue organisations, will – we hope – be a great comfort and lead quickly to people being reunited with their dogs.”

Petlog, the UK's largest lost and found database for microchipped pets has worked alongside organisations including the British Veterinary Nurses Association as part of the Microchipping Alliance to make permanent identification compulsory for all dogs since 2009.

Celia continued: “Petlog has always been dedicated to reuniting missing pets with their owners and holds National Microchipping Month each June to educate all involved with pets on the benefits of microchipping.

“Compulsory microchipping will go a long way towards improving dog welfare and we hope that our pledge to donate microchip scanners to Kennel Club Breed Rescue organisations will assist with reuniting dogs with their owners more quickly and help breed rescue resources while ensuring dogs are not unnecessarily kennelled or rehomed.”

Garbo Garnham, the founder of Garbo’s German Shepherd Dog Rescue, commented: “I’m delighted to receive a new scanner. I’m very passionate about microchipping and have been a registered implanter for over 18 years and I would never be without a scanner. We microchip all of our dogs and the new scanner will help us to provide a better, more efficient service for the dogs.

“We always ring Petlog when a dog comes into our care as they help me identify the owner if the dog has been microchipped. Thank you to Petlog and the Kennel Club Charitable Trust for their kind donation.”

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