Pet food company launches scratch-and-sniff book for dogs
An American pet food company, The Honest Kitchen, has a launched a scratch and sniff book for dogs.
The illustrated book called 'Is That My Dinner?' is about a puppy looking for a meal. The book is being given away free at pet shops through the US.
The Honest Kitchen has billed itself as a pet food company that sells "human grade" ingredients.
"We were looking for an interesting way to talk about how The Honest Kitchen’s pet food is made from human-grade whole foods, and we thought it would be fun to tell a story that owners and pets could actually enjoy together," said executive creative director Steve O’Connell.
"A scratch and sniff book makes for the perfect vehicle – something for humans and canine friends alike."
Dogs can enjoy scents like pumpkin and peppermint in the book.
Is this an idea that could catch on in the UK?