In This Issue
Delightful growth for cat food
Tetra unveils brand new unbreakable aquarium heater range
Pet shop licensing scheme given the go-ahead
Product innovation drives growth in pet accessory sales
Pets at Home on target to launch 20-25 stores during year
Award-winning PitPat on Channel 5's Gadget Show
Pet Advent calendars more popular than Nativity ones
Webbox launches #DogsDinner Christmas campaign
Wagg supports Yorkshire Post’s Christmas Appeal for Support Dogs
Nutriment shortlisted for three major awards
Cat gets empty can of Whiskas stuck on his head
Pet food company launches scratch-and-sniff book for dogs
Refresh your pet bedding selection with new Rosewood 40 Winks styles
Wellbeloved adds Senior Wet Pouches for dogs
Scottish Government launches consultation on electronic training collars
Night vision goggles used to catch dog owners who don't pick up after pets
Johnston & Jeff goes RolyPoly
Seasonal displays to drive wild bird care sales
PDSA saves dog's life after sausage binge
Fitzgeralds’ team effort gains silver in World Champs
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
Pet food company launches scratch-and-sniff book for dogs
An American pet food company, The Honest Kitchen, has a launched a scratch and sniff book for dogs.

The illustrated book called 'Is That My Dinner?' is about a puppy looking for a meal. The book is being given away free at pet shops through the US.

The Honest Kitchen has billed itself as a pet food company that sells "human grade" ingredients.

"We were looking for an interesting way to talk about how The Honest Kitchen’s pet food is made from human-grade whole foods, and we thought it would be fun to tell a story that owners and pets could actually enjoy together," said executive creative director Steve O’Connell.

"A scratch and sniff book makes for the perfect vehicle – something for humans and canine friends alike."

Dogs can enjoy scents like pumpkin and peppermint in the book.

Is this an idea that could catch on in the UK?
Facebook Twitter LinkedIn
Email Software by Newsweaver