A Bath‐based firm has received another business boost from retail entrepreneur Theo Paphitis. 

In 2012 Janine Tozer, owner of Not Just Pets, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly.

Theo re‐tweeted Janine’s message to his 260,000 followers and as a result, the business (www.notjustpets.co.uk) has hundreds more followers and extra interest for their website and shops in Bath, Larkhall and Frome. They are also profiled on a new website (www.theopaphitissbs.com) that is exclusive to Small Business Sunday winners.

Last week, Theo held an #SBS Winners’ conference in Birmingham attended by over 700 winners and was supported by various sponsors including Rymans, DHL and Robert Dyas.

Guest speakers, including Judy Naaké of St Tropez Tan, Rob Forcan of Gandys flip flops and Julien Callede of Made.com gave inspiring speeches about their businesses and Theo generously provided food and drink and goody bags. Theo and his guests gave their valuable time to try and inspire small business owners.

Janine said: “We moved our Bath shop in 2011 and this award was a huge boost to our Business and Theo continues to support the #SBS group.

"When I met him, he looked at me and said 'They’re Not Just Pets, They’re Family!' He had even remembered our strapline.

"It is great to have support from Theo because independent retail is tough and we have been trying to raise our profile since we moved the shop. Theo has recognised our hard work and helped spread the word about what we do to his following. He continues to interact and retweet us as members of this #SBS group”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS.

Six lucky businesses are re‐ tweeted every Monday at 8pm and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is Chairman.

To find out more about Not Just Pets visit www.notjustpets.co.uk