In This Issue
'Impulse buys' are fuelling pet welfare crisis
#PawsFirst campaign launched to tackle issues
Ricky Gervais supports #PawsFirst on Twitter
Pet Industry Award winners revealed
Ingleby Pet Supplies crowned Independent Retailer of the Year
Pets Corner store picks up national award
OATA’s Chief Executive gets Lifetime Achievement Award
Selfridges introduces Precious Pets range for Christmas
Animology produces travel-sized pack of Clean Sheets
Pooch & Mutt is chosen as Top Natural Brand for Pet Week
CCTV system stolen in Merseyside pet shop raid
Suspended jail terms for Essex illegal pet shop couple
Exotic pets sold online create serious animal welfare fears
Mobile phone app tells owners how much food to give their dogs
Don't miss a date with BETA
Eukanuba offers pet owners advice on nutrition for their animals at Christmas
Lily's Kitchen produce impressive range of festive treats for pets
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Mobile phone app tells owners how much food to give their dogs

A calorie-counting app is available for dog owners to ensure they provide their animals with a healthy, balanced diet...

An owner simply adds his or her dog's age, breed and size into the Pedigree Tracks app and it will automatically create a menu with the right amount of calories for them.

the launch of the app comes as a study warns that almost half of the UK's dogs are now classed as overweight, a figure which is set to worsen as two thirds of owners with overweight dogs don't realise their pet's health is at risk.

The study, conducted on behalf of Pedigree by Professor Mike Davies from the University of Nottingham and supported by research undertaken with UK dog owners, has identified that lack of exercise isn't the only issue currently facing dogs today.

Overfeeding is also a major issue with 44% of dog owners not using any feeding guidelines and a further 13% filling their dog's bowl whenever it seems hungry.

Jo Ladbrook, dog portfolio director at Pedigree said: "It's often confusing to know when, what and how to care for your dog - especially for people who are new to dog ownership.

"This is why we've created the free Pedigree Tracks App as it helps to eliminate the confusion around dog ownership, including the lack of awareness around the length of time your dog needs to be active and for some, the guilt often associated with treating your dog."
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